SANTA MONICA, Calif.--(BUSINESS WIRE)--The Other Art Fair, the U.K.’s leading art fair for discovering emerging artists, announces its 2017 exhibition calendar, including expansion into Melbourne and its first ever U.S. show. The Other Art Fair enables artists to show their works themselves, and gives buyers the chance to meet artists in person and learn about their works and inspiration. Unlike traditional art fairs that cater to galleries, The Other Art Fair gives buyers unparalleled direct access to artists and pairs emerging art with experiential programming, appealing to a new generation of art collectors.
Since its launch in 2011, The Other Art Fair has seen annual onsite attendance grow more than 300% and has featured over 1,000 artists. Now, through its continued collaboration with Saatchi Art, the world’s leading online gallery, The Other Art Fair seamlessly integrates its onsite events with Saatchi Art’s global online presence, thereby unifying the two fastest growing sectors of the art market.
For 2017, The Other Art Fair will increase its global presence with its first U.S. fair taking place at the Brooklyn Expo Centre in New York in June. Known as one of the world’s major art hubs, New York serves as the perfect backdrop for The Other Art Fair’s U.S. debut.
“With the U.S. accounting for 43% of all art sales globally (source: TEFAF 2016 Report Art Market) and New York’s reputation as one of the world’s cultural capitals, the city is a natural fit for our first location in the United States,” said Ryan Stanier, founder of The Other Art Fair. “With thousands of talented artists residing in the New York area, The Other Art Fair’s Brooklyn show will bring together the best and brightest new talent in an engaging environment perfect for a new generation of art collectors.”
Following the success of previous Sydney fairs, and high demand for emerging works by Australian artists, The Other Art Fair is expanding its presence in Australia, with an additional show in Melbourne in Spring 2017. Melbourne’s cultural heritage and burgeoning art scene will be on display at this new fair, showcasing the region’s impressive community of artists.
Hiscox’s Online Art Trade Report 2016 indicated that 46% of millennial art buyers prefer to purchase art offline, despite the 24% increase year over year in online art sales. Considering this trend, The Other Art Fair provides an invaluable opportunity for people to view and experience works in person, and to make informed decisions about buying art with the support of both artists and fair curators. As the number of millennial art buyers continues to rise, The Other Art Fair’s New York and Melbourne events will target this group of collectors in locations that nurture creativity and new artistic talent.
The 2017 schedule for The Other Art Fair:
- London: March 30-April 2, Victoria House
- Melbourne: Spring 2017
- New York: June 1-4, Brooklyn Expo Centre
- Bristol: August 30-September 4, Arnolfini
- Sydney: Mid-September 2017
- London: October 5-8, Truman Brewery
To learn more about The Other Art Fair, visit www.theotherartfair.com.
About The Other Art Fair
The Other Art Fair, the leading artist fair for discovering emerging artists, provides a platform for artists to present and sell their work directly to art buyers. Using a selection committee of art experts and a guest curator, each fair presents more than 120 artists and their work, enabling both collectors and first-time buyers to buy directly from emerging artists. In five years The Other Art Fair has hosted 15 fairs working with over 1,000 artists from more than 20 countries. Unlike “other” fairs, The Other Art Fair creates an accessible and open fair designed for visitors to enjoy an interactive and immersive experience. www.theotherartfair.com
About Leaf Group
Leaf Group Ltd. (NYSE:LFGR) is a diversified Internet company that builds platforms across its marketplace (Society6 and Saatchi Art) and media (Livestrong.com and eHow) properties to enable communities of creators to reach passionate audiences in large and growing lifestyle categories. In addition, Leaf Group’s content studio and diverse advertising offerings help brands and publishers find innovative ways to engage with their customers. For more information about Leaf Group, visit www.leafgroup.com.