REDWOOD CITY, Calif.--(BUSINESS WIRE)--E la Carte, Inc., creators of the Presto™ Smart Dining System™ for full-service restaurants, announced today that it has partnered with American Greetings Entertainment, the intellectual property and outbound licensing division of American Greetings, to bring engaging children’s content to restaurants and their guests. One of the games featured is Care Bears™ Love to Learn, which allows children to learn in a fun and interactive way. This content, delivered on the at-the-table Presto Terminals, also contains a special winter theme, available for a limited time through January 2017. The partnership supports E la Carte’s continued efforts to expand its gaming suite nationwide, with a special concentration in bringing more children’s content.
The Care Bears’ Love to Learn game includes a series of mini games and puzzles designed to engage and help children count and identify shapes and letters while sharpening cognitive and motor skills. Children play through rounds of activities, facing new challenges each time they play. American Greetings Entertainment develops multi-platform entertainment across all media channels, including a strong lineup of digital programs that immerse children and adults in brands they love.
E la Carte aims to create a family-friendly environment in which games play an important role in improving the dining experience as guests can occupy their time waiting for their meals to arrive. By providing more family-focused content, restaurants can provide a better dining experience to guests of all ages.
“We’re delighted to bring another platform for children to discover the Care Bears brand in restaurants nationwide and for families to be entertained while they prepare to share a meal together,” said Megan Buettner, Head of Digital and Creative, American Greetings Entertainment. “We are excited to establish a long-term relationship with E la Carte and to bring more interactive content to the platform for families and Care Bears fans of all ages.”
"The Presto Smart Dining System promotes a completely customized dining experience and puts control in the guests’ hands. By expanding our gaming suite, we are promoting a better guest dining experience,” said Stacy Rademacher, Head of Entertainment, E la Carte. “By incorporating Care Bears, we are not only promoting a family-friendly environment where children can entertain themselves while waiting for their food, but parents enjoy that they can also enjoy their time dining out as well.”
About Care Bears
First introduced by American Greetings in 1982 through consumer products, greeting cards, and later an animated CGI television show, Care Bears has become one of the world’s most popular and endearing children’s properties. Today, fans of all ages around the world are falling in love with these huggable bears who help kids have fun while sharing and caring, and they enjoy a robust portfolio of thousands of Care Bears licensed products at retailers globally. The Care Bears are no strangers to television screens. They first appeared in their own television specials in 1983 and 1984, and then made the leap to the big screen in 1985-87 with “The Care Bears Movie” trilogy. They also had their own television series from 1985 to 1988, which is currently available to watch on Netflix. The new Netflix Original Series “Care Bears & Cousins,” launched in fall 2015, and continues to delight fans around the world. The brand also has a robust social media following, has more than 40 million views of new and classic videos on YouTube, and has a portfolio of popular apps for mobile devices. Their wholesome messages of caring and sharing resonate with parents who are familiar with the brand and feel comfortable introducing Care Bears to their own children.
About American Greetings Entertainment
American Greetings Entertainment is the intellectual property, entertainment and outbound licensing division of American Greetings, which was built upon the successful re-launch of Care Bears™ and other iconic kids’ entertainment brands, including Holly Hobbie™ and Madballs™, as well as Packages from Planet X™, Twisted Whiskers™, and its newest IP, Buddy Thunderstruck™. American Greetings Entertainment develops multi-platform entertainment franchises across all media channels, and extensive consumer merchandising programs that immerse children and adults in brands they love.
About E la Carte and the Presto™ Smart Dining System™
E la Carte, developers of the Presto™ Smart Dining System™, leads the table-top dining revolution with its guest-facing, pay-at-the-table, e-commerce system. Installed in over 1,800 restaurants across the nation, the Presto System enables restaurant guests to take greater control over their dining experience by allowing them to order from a full menu, play exciting interactive games, and pay their bill directly from the table. The Presto System also provides operational and financial benefits to restaurant operators, which drives increased profitability, and unlocks restaurant data that was previously inaccessible, enabling smarter decisions around guest satisfaction.