LOS ANGELES & NEW YORK--(BUSINESS WIRE)--OpenX, a global leader in creating programmatic advertising marketplaces that drive superior monetization for publishers, today announced that it is one of the first group of companies awarded the “Certified Against Fraud” Seal from the Trustworthy Accountability Group (TAG), an advertising industry initiative created to fight criminal activity in the digital advertising supply chain.
OpenX is one of just 16 companies to complete the thorough review process to meet TAG’s rigorous anti-fraud standards, furthering the company’s commitment to investing in measures to eliminate fraud in digital advertising. According to the ANA, ad fraud is expected to cost the global advertising industry more than $7 billion dollars in 2016.
“OpenX has long been a leader in creating fair and transparent marketplaces for online advertising. As the industry grows and evolves, it is vital that we develop new tools and methods to fight the forces that can undermine the health of the ecosystem. We are proud to be recognized by TAG as a pioneer in the fight for higher standards and for elevating the quality of the industry as a whole,” said John Murphy, VP of Marketplace Quality at OpenX.
The “Certified Against Fraud” Seal is the most recent recognition OpenX has achieved for its commitment to quality. OpenX is also certified under TAG’s “Certified Against Piracy” Program Inventory Quality Guidelines, and a key contributor to the recently introduced “Certified Against Malware” program. OpenX also ranked first in overall quality for mobile, desktop and international inventory on Pixalate’s Global Seller Trust Index for October, solidifying its position as the top source of high-quality inventory across all formats and regions.
OpenX is focused on unleashing the full economic potential of digital media companies. We do this by making digital advertising markets and technologies that are designed to deliver optimal value to publishers and advertisers on every ad served across all screens.
At OpenX we have built a team that is uniquely experienced in designing and operating high-scale ad marketplaces. We are constantly on the lookout for thoughtful, creative executors who are as fascinated as we are about finding new ways to apply a blend of market design, technical innovation, operational excellence, and empathetic partner service to the frontiers of digital advertising.
About the Trustworthy Accountability Group
The Trustworthy Accountability Group (TAG) is a first-of-its-kind, cross-industry accountability program fighting criminal activity across the digital advertising supply chain. TAG works collaboratively with companies throughout the supply chain in four areas critical to the continued growth and development of the $50 billion digital advertising industry:
● Eliminating Fraud
● Combatting Malware
● Fighting Internet Piracy
● Promoting Transparency
A joint marketing-media industry program, TAG was created by the American Association of Advertising Agencies (4A’s), Association of National Advertisers (ANA), and Interactive Advertising Bureau (IAB).
To learn more about the Trustworthy Accountability Group, please visit www.tagtoday.net.