SEATTLE--(BUSINESS WIRE)--Global analytics and insights provider Blueocean Market Intelligence and Microsoft have been named one of three finalists in the 2016 EXPLOR award competition, which celebrates exemplary achievements in the field by recognizing the most innovative applications of technology in research.
The EXPLOR Award is an annual case study competition honoring innovation in marketing research. Innovation leaders from global corporations, research agencies and academia submit high-impact case studies where technology or new methods have advanced the research and insights process. Winning entries demonstrate research innovation and the quantifiable advancement of an organization.
The entry from Blueocean Market Intelligence and Microsoft highlighted a case study that centered around Microsoft’s use of LiNK, Blueocean Market Intelligence’s market research, data integration and reporting technology for global enterprises and research agencies. This cloud-based integration platform for market research data helped Microsoft create a robust ad tracking system for strong decision support.
“We were delighted to be recognized in this way for the work we are doing together with Microsoft. The integration of multisource data and deployment online really showcases what the LiNK platform can achieve for clients,” says Mike Page, Blueocean Market Intelligence vice president of technology.
Both companies were recognized on stage at TMRE: The Market Research Event on October 17-20 in Boca Raton, Florida.
To learn more about Blueocean Market Intelligence and LiNK, please visit www.linkmr.com.
About Blueocean Market Intelligence
Blueocean Market Intelligence is a global analytics and insights provider that helps corporations realize a 360-degree view of their customers through data integration and a multidisciplinary approach that enables sound, data-driven business decisions.
Blueocean Market Intelligence is part of the Cross-Tab group of companies (Cross-Tab Marketing Services and Borderless Access Panels) that includes more than 1,200 professionals serving the world’s largest companies from offices in the United States, United Kingdom, Singapore, Dubai and India. To learn more, visit www.blueoceanmi.com.
Microsoft has granted permission for its name to appear in this press release.