Introduces Plan Finder Tool, Better Insurance Shopping Experience

Company Uses Technology to Help Lessen the Stress of Finding the Right Health Plan

LOS ANGELES--(), the leading website where consumers can compare and choose their health insurance plan, unveiled new enhancements to its product that makes finding the right health plan more intuitive.

Its new plan finder tool enables consumers to answer a few questions about how they intend to use their health insurance plan, and the recommendation engine technology shows them their best choices.

Other enhancements to include:

  • A streamlined and intuitive shopping experience
  • Insurance lingo explanations along the way
  • Side-by-side plan comparisons
  • Cost savings to consumers with insurance
  • New Customer Care Center with agents and representatives who help consumers over the phone

The new product enhancements follow other recent announcements at, including the opening of a new Customer Care Center staffed with live agents and representatives.

“We’ve gone directly to the consumer, asked them what they’ve needed, and built it. While we can’t control the price of plans, we can enable people to shop smarter by giving them tools to help choose the right one,” said’s CEO, Patrick Quigley.’s surveys of insurance consumers over the last three years indicated that about 1/3 of survey respondents were surprised to find they had to pay out-of-pocket costs for medical treatments and prescriptions drugs, while some were surprised to find treatment not covered at all.

“Health insurance is confusing. Our goal is for each of our consumers to leave the experience knowing exactly what their plan covers, and the out-of-pocket costs they will be responsible for,” Quigley said.

About empowers consumers to shop smarter for health insurance. We provide the most valuable comparison tools and comprehensive information so consumers can make the best decision about their coverage. At the same time, we help carriers connect directly with consumers who are shopping for insurance. Since 2012, we’ve helped more than 25 million people choose their plans. has been recognized as one of the 100 Fastest-Growing Companies in Los Angeles for three years in a row by the Los Angeles Business Journal. Learn more at

Liz Deranja

Release Summary unveiled new enhancements to its digital product that makes finding the right health plan more intuitive.


Liz Deranja