DUBLIN--(BUSINESS WIRE)--Research and Markets has announced the addition of the "Innovation in the Ready-to-drink Protein Market 2016" report to their offering.
The Ready-to-drink Protein Innovation Report 2016 provides a comprehensive overview of current trends in new product development in the ready-to-drink protein market. By featuring over 60 innovative brand profiles this report provides the ultimate guide to understanding the key factors shaping the global RTD protein market as well as future opportunities.
Prioritising protein as a fortification ingredient has driven success in the food and beverage market in 2015, with high-protein products amongst the most successful launches of the year. Once a relatively niche market, targeted at athletes and body-builders, the trend towards consuming protein has since become mainstream, with a new range of consumers embracing the nutrient for its role in maintaining good health.
The ready-to-drink protein market has been expanding at a faster rate than other ready-to-consume protein products, complementing consumer's busy lifestyles. As the target market for drinkable protein has opened up, manufacturers have responded, creating a wave of diverse, and increasingly innovative product offerings.
What this report covers
- Category overview: Overview of key global market trends shaping the face of the evolving ready-to-drink protein market. A broad overview of insights and opportunities, as well as challenges and barriers in the industry, are also included.
- Key trends in new product development: an overview of main themes driving product development and innovation worldwide.
- Brand profiles: Detailed profiles of over 60 innovative RTD protein products across North America, West Europe, and Asia Pacific, including product image, detailed product information, date of launch, packaging size & type, pricing, key ingredients and description of variants.
Brand profiles featured by 9 key ready-to-drink protein market segments: flavoured water, coconut water, juice-based drink, RTD coffee / energy, white milk, flavoured milk, plant-based drink, drinking yogurt, other beverages.
Key Topics Covered:
1. Introduction and scope
2. Category overview
2.1 Global overview of RTD protein
2.2 Commentary - RTD protein trends
2.3 RTD protein challenges and barriers
2.4 RTD protein insights and opportunities
3. Brand profiles
For more information about this report visit http://www.researchandmarkets.com/research/8lrhhc/innovation_in_the