TNO, Seastar Labs Partner to Take Automated Sports Broadcasting Mainstream

Integrated offering combines TNO’s artificial intelligence technology with Seastar’s cloud production platform

JERSEY CITY, N.J.--()--Seastar Labs, a specialist in advanced video processing technology, and TNO, a leading Netherlands-based research organization, today announced a partnership to jointly develop a fully automated production system for sports broadcasting. The integrated system will seamlessly combine Virtual Director, TNO’s autonomous camera technology with StriveCast, Seastar Labs’ cloud-based live production platform.

The high costs and rudimentary nature of current automated production systems have limited their acceptance. In contrast, the integrated StriveCast + Virtual Director system, with its affordability, scalability and rich production features, promises to open vast untapped markets and make this technology ubiquitous. Beyond broadcasting, the system also enables fully automated workflows for additional uses such as sports video analysis and recruiting.

“Assisted and automated production is the next generation of broadcasting. We’re making it easier and more affordable than ever to stream and produce live events, with minimal involvement and infrastructure.”

– Manoj Aggarwal, CTO Seastar Labs.

TNO has developed the automation technology Virtual Director which detects and automates camera movement via digital pan, tilt and zoom. By using highly accurate virtual director algorithms, state-of-the-art pattern recognition and machine learning. The Virtual Director application is based on more than 50 years of research in intelligent imaging algorithms and developed by winners of the DARPA contest. This technology is the latest innovation by the best in class computer vision and development experts in the world. Learn More Here

“This is Auto-Pilot for Sports Production…we’re creating a fully automated digital cut of the game, while preserving the original 4K footage. Allowing assisted production for amateurs without the worry of missing the action.”

– Paul Valk, Business Development Manager TNO

The partnership between TNO and Seastar Labs holds strategic value for both organizations. It allows TNO to leverage StriveCast’s scalable DIY production model to bring Virtual Director and other related technologies to market. Seastar Labs, on the other hand, gains access to cutting-edge technology and also benefits from TNO’s global market reach.

Currently undergoing trials, the integrated StriveCast + Virtual Director system will be available in Spring 2017 for basketball and soccer with additional sports to be enabled shortly thereafter. The ability to automate high quality live broadcasts will help sports at all levels engage their fans and followers.

About TNO

TNO is an independent research organization that employs around 3,000 industry specialists. The company focuses on joint creation of economic and social value in the various industries including urbanization, sustainable energy, defense, safety and security. Lean more about TNO at

About Seastar Labs Inc.

Headquartered in Jersey City, NJ, Seastar Labs specializes in computer vision and advanced video processing technologies. Applications include sports and media broadcasting, cloud-based live video production, video analytics, surveillance and biometrics. To learn more visit and


Seastar Labs Inc.
Neha Aggarwal, +1 855 938 4729


Seastar Labs Inc.
Neha Aggarwal, +1 855 938 4729