NEW YORK--(BUSINESS WIRE)--Synonymous with gift giving and the holidays, UGG® (a division of Deckers Brands NYSE: DECK) is increasing its efforts to help customers identify counterfeit products, recognize misleading marketing and call-out online websites by sharing a list of helpful tips ahead of the holiday shopping season.
“With nearly fifty percent of purchases this season being made online, counterfeiters have taken notice and have adjusted their approach in the hopes of misguiding consumers,” says Lisa Bereda, Assistant General Counsel, Deckers Brands. “As a customer-centric brand it is our responsibility to safeguard the loyalty of our community. We are committed to exposing counterfeit tricks, educating our customers and taking swift legal action when and how we can.”
When shopping on or offline UGG® urges customers to follow these simple guidelines to help ensure authentic purchases:
- If the prices seem too good to be true, they probably are.
- The website contains spelling errors or suspicious contact information.
- The quality of the product is low, such as synthetic linings, stiff outsoles or sloppy stitching.
- Buy from trusted sources only, pay close attention to URLs throughout browsing.
Since 2009 UGG® has taken numerous steps to combat counterfeit including: launching UGG® anti-counterfeit Facebook and Twitter accounts; providing customers with step-by-step instructions on how to dispute fraudulent charges, supported law enforcement in identifying counterfeiters and counterfeit products which has led to the seizure of over 2.2 million counterfeit UGG® products to-date and actively taken action against more than 590,000 counterfeit marketplace listings, 60,000 counterfeit websites and 40,000 counterfeit search engine results worldwide.
The impact of counterfeits on the global economy is significant, eliminating tens of thousands of jobs with legitimate businesses and costing the economy an estimated $600 billion of revenue a year. Worse yet, they are not accountable to human rights and environmental regulations nor do they adhere to child labor laws, anti-sweatshop laws or restricted substances laws. This puts workers, the environment and consumers at risk.
For more information, please visit http://www.ugg.com/counterfeit.html.
About the UGG® brand
Founded in 1978 in California, UGG® is a division of Deckers Brands based in Goleta, California. The brand has built a reputation on luxury style and comfort by using only the finest materials in the world, employing the highest standards of craftsmanship, and delivering new and innovative styles. For more information please visit www.ugg.com or www.deckers.com. @UGG #thisisUGG