MAHWAH, N.J.--(BUSINESS WIRE)--HealthSTAR Communications, a leading healthcare communications company comprised of a fully integrated network of companies including Centron Advertising, Centron PR, Centron Market Access, HealthSTAR CES, HealthSTAR Meetings and Events, HealthSTAR Virtual and HealthSTAR Medical Education, is pleased to announce the hiring of Cira Montreys, PhD as Senior Vice President, Medical Director and Head of Medical Affairs.
Dr. Montreys has more than 15 years of scientific strategy, content, and tactical development experience in the medical communication industry, which was preceded by years of clinical work and an academic background in neuropsychology. Most recently, Montreys led medical and scientific affairs for Harrison and Star.
At HealthSTAR, she will focus on developing innovative, state-of-the-art medical communications solutions that demonstrably and positively change healthcare practitioner behaviors. Dr. Montreys will report to Joe Tardibuono, HealthSTAR, Executive Vice President.
“Strategy is the foundation for everything we do at HealthSTAR,” said Chris Sweeney, HealthSTAR CEO. “Dr. Montreys not only has deep understanding of the science, but also understands how to tell a story and deliver messages in the most effective communications channels for clinicians and patients. We are very excited to have her lead the medical team here at HealthSTAR.”
“I’m extremely excited to join the HealthSTAR family,” said Montreys, SVP, Medical Director and Head of Medical Affairs, HealthSTAR. “My goal is to ensure we’re delivering an industry-leading suite of offerings that, while fully customizable, are turnkey, cost effective, and able to achieve our goal, which is to develop professional education initiatives that HCPs actively seek out and welcome as a way to enhance patient care.”
Montreys continued, “With more than $1.5 billion in revenue since it was formed in 2001 and an accumulating number of proprietary technologies, HealthSTAR has both the resources and the passion to lead the next wave of medical communications development. As exemplified by its rapidly growing nurse educator division and personalized approach to clients, HealthSTAR understands that for medical communications to be maximally effective, new solutions still must be meaningful for our clinical audience and accessible to our clients.”
About HealthSTAR Communications
HealthSTAR Communications is dedicated to helping pharmaceutical clients engage more effectively and efficiently with healthcare professionals. As a full-service communications company that has been partnering with the pharmaceutical and medical device industry for 27 years, HealthSTAR Communications maintains an innovative network designed to provide a comprehensive portfolio of healthcare marketing services. HealthSTAR Communications is based in Mahwah, New Jersey. For more information, see www.healthstarcom.com.