Black Friday shoppers increase 13.9% and purchasers up 11.9% across major retail sites, according to HookLogic

HookLogic sees UK Black Friday shopping peak from 7-9am and 6-9pm

LONDON--()--Black Friday 2016 saw more shoppers than ever before make purchases on major retail sites according to insights from HookLogic — the pioneer of performance marketing for brands. Black Friday shoppers1 and purchasers2 were up 13.9% and 11.9% respectively, compared to 2015. The HookLogic Exchange in the UK includes Tesco, ASDA, Argos, Curry’s and PC World.

Further insights from HookLogic, which sees more than 91 billion searches a year on many of the world’s largest retail sites, include:

  • On Black Friday, the highest shopper increase over 2015 was at 12am GMT as consumers stayed up into the morning to take advantage of deals that began at midnight. Shopping that hour rose 161% YOY
  • Shopping on Black Friday peaked from 7-9am and 6-9pm GMT. Shoppers took advantage of great deals before they went to work and then once again after dinner
  • Average Black Friday cart size was 1.8 units; with an average total cart value of £91.30 and individual unit value of £50.55
  • The top 20 products in the Toys and Consumer Electronics (CE) categories’ most searched items between 1st – 21st November 2016 (ranked by volume of searches), include:




Hatchimals smart TV
Nintendo toaster
Shopkins phones
Lego cameras
Paw Patrol

xBox One games

NES Classic Edition coffee machine
Pokemon/Pokemon Cards phone
Barbie Speak Out
Our Generation earphones

xBox one

tumble dryer

Pokemone cards xBox One S
Trolls Skylanders
Power Wheels Tassimo
Melissa & Doug Apple Watch
Legos keyboard
PS4 mac
TV Hero iPad Mini
Nerf guns iPad Pro 9.7 inch
My Little Pony

4k TV



“Black Friday may have started as a US-based holiday, but it has now become firmly entrenched as a key part of the UK retail calendar,” said HookLogic Managing Director, Europe, Ben Cooper. “With the shift of shopping to mobile phones, and the rise of Click & Collect, HookLogic Sponsored Products are a way for brands to drive attention to their products in an environment where it is even harder to achieve visibility and drive sales.”

Ecommerce in the UK is expected to reach £148 billion (Ecommerce Foundation, April, 2015) in 2016. With the double-digit increases in both shoppers and purchasers online seen from HookLogic data, retailers and brand marketers need to meet the different shopping processes that online and mobile environments present. HookLogic will be issuing weekly ecommerce data reports in the UK throughout the season. For more information, visit:

1 Unique users across ecommerce sites

2 User conversions


About HookLogic

HookLogic, the pioneer of performance marketing for brands, partners with the world’s leading retailers and online travel agencies to accelerate sales for product brands and hotels. Advertisers use the platform to reach in-market shoppers, drive traffic to products, and attribute resulting sales. Network partners and advertisers include Walmart, Tesco, Target, ASDA, Best Buy, Macy’s, Expedia, Hasbro, Intel, LG, L’Oreal, Mondelez, Philips, Microsoft and Marriott. HookLogic is headquartered in New York, with offices in Ann Arbor, Mich.; Santa Monica, Calif.; London, Paris, São Paulo, Toronto and the Netherlands. HookLogic was acquired by Criteo (NDSQ:CRTO) on 9th November 2016. For more information, please visit or call (646) 467-8200.


GingerMay for HookLogic
Naomi Whittome
T: +44 (0) 1892 882208

Release Summary

Black Friday shoppers increase 13.9% and purchasers up 11.9% across major retail sites, according to HookLogic


GingerMay for HookLogic
Naomi Whittome
T: +44 (0) 1892 882208