DUBLIN--(BUSINESS WIRE)--Research and Markets has announced the addition of the "The Maize and Wheat Flour Market in Kenya, Forecast to 2020" report to their offering.
The Kenyan maize and wheat flour market will show strong growth (CAGR of 7.3%) over the next 5 years as changing consumer preferences for wheat flour, improving retail accessibility, and increasing market sophistication drive demand.
Both the wheat and commercial maize flour markets in Kenya are very competitive, dominated by Tier I participants. The commercial maize flour market has an additional segment to compete with besides wheat flour - posho flour. Posho millers provide inferior-quality flour at cheaper prices for price-sensitive consumers, and comprise the bulk of the maize flour market in Kenya.
Tier I market competitors involved in both wheat and commercial maize milling include Mombasa Maize Millers (MMM), Diamond Lalji Group (DLG), Pembe-Kitui, and Unga Group Limited. TSS Grain Millers (wheat milling), Uzuri Food Limited (wheat milling), and Alpha Grain Millers (maize milling) conclude the list of Tier I competitors. Tier II and Tier III competitors are also mentioned, as well as the estimated milling capacities of Tier I, II, and III participants. Five key growth opportunities as well as critical success factors are highlighted.
Key target audience:
- Current market participants
- Potential new entrants
- Grain traders
- Potential investors
- Alpha Grain Millers Ltd
- Diamond Lalji Group (DLG)
- Kabansora Millers Ltd
- Mombasa Maize Millers (MMM)
- Pembe Kitui
- Unga Group Limited
- Uzuri Foods Ltd
Key Topics Covered:
1. Executive Summary
2. Study Scope and Introduction
3. The African Growth Path - Kenya and East Africa
4. PESTLE Analysis - Kenya and East Africa
5. Total Kenyan Maize and Wheat Flour Market
6. Kenyan Maize Flour Market
7. Kenyan Wheat
8. Competitive Analysis
10. Growth Opportunities and Companies to Action
For more information about this report visit http://www.researchandmarkets.com/research/qtqdr2/the_maize_and