Express Gifts Make Personalisation A Priority By Choosing Qubit To Deliver Digital Customer Experiences

One of UK’s largest multi-channel businesses driving competitive advantage after choosing Qubit to build online business

LONDON--()--Express Gifts Ltd, the multi-channel retail business serving 1.4 million customers a year through its brands and, is looking to understand and influence their online visitors and bring personalisation at scale. With 35,000 products sold and a growing online presence, sales via the web continue to drive significant turnover for the business. The company is looking to Qubit, the leaders in context-driven customer experiences, to create personalisations to extend the loyalty of their existing customer base, and increase market share.

“Personalising the online experience for our customers is a board mandated priority. With such a diverse range of products the need to create hyper-relevant experiences is key.” said Craig Ewell, Head of Ecommerce at Express Gifts, “Qubit’s ability to understand the customer, deploy relevant experiences, and remove ambiguity through validation, was the main reason we chose them. Having everything in one sophisticated platform means demonstrating a quick return on investment is quickly achievable.”

Through the integration of an existing technology infrastructure, Express Gifts are now empowered with the relevant data and insights across all digital channels. Qubit is expected to become an integral part of the ecommerce, marketing and merchandising teams’ workflows. By grouping customers into valuable segments, Express Gifts can now deliver personalised messaging throughout the complex visitor journey, significantly increasing new customer acquisition.

Using Qubit’s Social Proof solution, Express Gifts has served up trending products to visitors, which is already achieving over £1million in annualised revenue. Qubit Abandonment Recovery is being used to address the challenge of visitors leaving the site without converting by alerting them to return to the site and continue the purchase in their basket.

“The digital opportunity for Express Gifts is huge, coupled with their unrivalled extensive logistics and personalisation facilities, the business is really set to capitalise online.” said Graham Cooke, CEO of Qubit, “By leveraging the Qubit platform, and the programmatic experiences we enable through Social Proof and Abandonment Recovery, Express Gifts are able to create personalisations for millions of customers every year.”

About Express Gifts Ltd

Express Gifts Limited is one of the largest multi-channel businesses in the UK. Whilst historically catalogue and mail order based, a growing tendency for customers to shop online means that around 56% of orders are placed online.

We provide a personal shopping service to 1.4 million customers each year through a combination of direct marketing, digital marketing and online via the and websites. Shoppers may choose to pay for their purchase within 28 days, or take advantage of revolving credit facilities.

The range of products is diverse covering fashion, leisurewear, electrical, household, textile, bedding, furniture, nursery products, gifts and greeting cards. Many of these can be personalised for free in the division's in-house facilities which are unmatched in UK retail. Large products are handled at a 500,000 sq ft distribution centre, whilst an automated collation warehouse and personalisation facilities are capable of handling over half a million items per day.

About Qubit

Qubit is the pioneer in delivering context-driven customer experiences.

Qubit offers a digital experience management platform, which transforms the way businesses understand and influence their customers using Qubit Visitor Cloud, a customer data platform that fuels experiences across all your brand touchpoints leveraging an elastic customer record. Whether it’s creating highly targeted personalizations or scalability through data science, we ensure marketers are never held back by digital roadblocks.

Our infrastructure gives your engineering team the opportunity to extend the custom experiences they are already building, and then deliver these experiences at scale using multiple data sources.

To date, we have received over $76 million in funding from Goldman Sachs, Accel, Sapphire Ventures, Balderton Capital and Salesforce Ventures.

For more information:


Qubit Media
George Barker, Communications
+44 20 3551 3990,

Release Summary

Express Gifts, the UK’s largest multi-channel businesses, make personalisation a priority by choosing Qubit to deliver digital customer experiences


Qubit Media
George Barker, Communications
+44 20 3551 3990,