It’s Yoee Time! Yoee Baby Becomes Most Funded Baby Toy on Kickstarter Raising $35,663

New Interactive Newborn Bonding Toy Shipping in Time for Holiday 2016

BOULDER, Colo.--()--Yoee Baby, the world’s first toy designed for interactive newborn play and development, today announced the successful close of its Kickstarter crowdfunding campaign. In just thirty days, Yoee Baby became the most funded baby toy ever, raising $35,663 with 650 backers.

“When we met our initial goal in just five days, we were thrilled to see the parenting community embrace the concept of an interactive bonding toy that helps them playfully connect with babies from day one,” said Jillian Lakritz, founder of Yoee Baby. “To finish out the campaign as the most funded baby toy ever on Kickstarter further validates the product’s appeal and gives us momentum to launch sales online and at specialty baby products retailers around the country.”

A revolutionary baby toy, Yoee Baby’s characters each feature a soft, feather-like tail that is designed to caress baby, stimulate their senses and make them giggle, smile and coo. Spending “Yoee Time” with baby also helps promote sensory development, body awareness, language development, gross motor skills and fine motor skills, making it more than just a toy.

Yoee Baby features include:

  • Feather-Like Tail
  • Easy-to-Grab Handle
  • Irresistibly Soft Fabrics
  • Gentle Rattle & Crinkles Inside
  • Silicone Teether
  • High Contrast Colors
  • Playful Characters
  • Chew-Safe Tag
  • Machine Washable

Yoee Baby comes in four colorful characters – Lion, Kitty, Puppy and Monkey – and retails for $24.99. Orders will ship the first week of December, arriving just in time for baby’s first holiday season. Yoee Baby is available from and more than 80 boutique retailers across the country.

For more information on Yoee Baby, please visit

About Yoee Baby:

Inspired by equal parts love and science, Yoee Baby was founded in 2015 after new mom, Jillian Lakritz, realized that the baby toys that were currently on the market were either not age-appropriate for a newborn or only created one-sided interactions with her baby. Noting an increasing body of research that affirms babies are born to play, Jillian created a toy that allows parents and babies to play together in ways that foster early childhood development skills that last a lifetime. In October 2016, Jillian launched a Kickstarter campaign with a goal of reaching $20,000 in funding with pre-ordered Yoees shipping in December 2016. For more information, visit and follow us on Facebook, Twitter, Pinterest, and Instagram.


Godfrey Sanders PR
Kristina Godfrey, 949-933-3679


Godfrey Sanders PR
Kristina Godfrey, 949-933-3679