London & Partners: American Families Make Huge Savings on London Vacations since the Brexit Vote

LONDON--()--Families visiting from the US this summer have potentially saved hundreds of dollars during their stay, according to calculations made by, the official city guide for the capital.

The relative strength of the US dollar against the British pound since the UK voted in June to leave the European Union, has made the cost of everything from a hotel room to visiting the city’s leading attractions much better value for an American family of four1.

Typical savings for a family day out in London could include:

    June cost in USD   Today cost in USD   Saving (Today vs June)
Overnight stay at Radisson Blu Edwardian From $360 From $317 $43
Tickets to the London Eye $112 $99 $13
Thames cruise with lunch $161 $142 $19
Afternoon tea at Kensington Palace




Tickets to The Lion King $442 $389 $53
*Full breakdown below

The combined savings here equate to over $140, giving US families the option to make their trip to London even more special by splashing out on extra experiences, such as the Tower of London, plus tickets to the Royal Observatory and Planetarium in Greenwich – and have change left over.

A poll of recent US visitors to London by London & Partners, the Mayor of London’s promotional company which runs found that two thirds of Americans who visited the city in the last two years said they will definitely return due to a more favourable exchange rate. Additional research has also found that 70 per cent of Americans surveyed said they are more likely to consider booking a holiday to London compared to a year ago.

Chris Gottlieb, Chief Marketing and Communications Officer at London & Partners said: “London is fantastic value for US visitors right now, and the savings that a family of four can typically expect to make at the moment can be a great excuse to add an extra day to their vacation and explore more of our incredible city”.

Overseas visitors are making the most of the savings by hitting the capital’s shops. Data from the retail consultancy Global Blue reveals that tax-free spending in London by overseas visitors increased by 38 per cent in August and 31 per cent in September 2016 compared to the previous year. Meanwhile, consultancy firm Deloitte has shown that some designer items and other luxury goods now cost less in Britain (in dollar terms) than anywhere else in the world.

Some 7.9 million American tourists have been drawn to the capital since 2012, the year the city hosted the 2012 Olympic and Paralympic Games.

The research comes as the Mayor of London Sadiq Khan today opened the new flagship Lego store in London’s Leicester Square. The store is set to become a must-visit retail attraction in the run up to Christmas and beyond from one of the country's most iconic brands.

1 Savings made are due to the relative strength of the $ against the £. These are calculated based on the difference between nominal exchange rates on 22nd June, and the average rate from 1 July -31 October 2016:

  • 1 US dollar = £0.6813 (22 June)
  • 1 US dollar = £0.7740 (Average rate 1 July - 31 October 2016)


Infographic downloadable from:


London & Partners
Jodie Byford


London & Partners
Jodie Byford