BOSTON--(BUSINESS WIRE)--PAN Communications, an integrated marketing & PR agency for the tech, healthcare and consumer tech industries, today announced the hire of David Bowker as Vice President joining the agency’s expanding tech practice. Building on two decades in the tech market, his expertise spans cybersecurity, networking and telecommunications.
“David has built up an incredible track record working across security and enterprise technology,” says Philip A. Nardone, Jr., President and CEO at PAN Communications. “Our clients, both current and future, as well as our employees, will see significant benefits from his ability to increase industry and brand visibility for his clients through creative and forward-thinking integrated PR programs.”
David brings more than 18 years of communications experience to his vice president position at PAN. He has worked with a variety of technology companies spanning a broad range of industries to develop corporate messaging and strategic PR goals, and build and execute integrated campaigns that deliver positive brand awareness. David previously served as Vice President at MSLGROUP, where he led the agency’s cybersecurity practice. He has leveraged his creative storytelling capabilities to drive truly integrated programs across all forms of earned, owned and shared media channels. David also held positions at WBZ-TV and Hearst-Argyle Television Productions, where he helped produce both local and nationally-syndicated television programs.
At PAN, David will strategically oversee a portfolio of B2B tech accounts covering security, cloud, mobile and enterprise software. He has built up a unique area of cybersecurity expertise spanning a broad range of technologies, including advanced threat protection, machine learning, threat intelligence, penetration testing, identity and access management, messaging security, mobile, forensics and security information and event management (SIEM). He will specifically work with clients to help build out message positioning, thought leadership and influencer relations woven through an integrated marketing and PR framework.
“PAN has developed a differentiated blend of integrated marketing and PR services combined with creative strategy and execution that has attracted a thriving roster of both clients and top-notch talent,” said Bowker. “I’m excited to join the PAN team, and I look forward to contributing to its rapidly growing B2B technology practice and delivering impactful results to our clients.”
PAN Communications is a data-focused integrated marketing & PR agency servicing technology, healthcare and consumer tech brands. With offices in Boston, San Francisco, Orlando and New York, PAN delivers insight-driven, measurable public relations programs for leading and emerging brands nationally and globally, such as SAP, Informatica, roOomy, MediaMath, Blue Coat, Maestro Health and Fuze, to name a few. The firm provides today’s modern marketers with impactful communications, influencer relations, social media and digital services that continue to expand on its brand equity. For more information visit our website at www.pancommunications.com, follow us on Twitter (@PANcomm) or call 617.502.4300.