SAN DIEGO--(BUSINESS WIRE)--Fewer than 25 percent of U.S. online consumers trust branded advertisements, but 92 percent of consumers trust recommendations from peers.12 Fast-forwarding influencer marketing, San Diego-based tech firm Zesty.io today launches Brand Epicenter, a turnkey website platform for brand marketers to engage directly with customers and build brand loyalty and, in turn, support repeat sales through retail channel partners. Based on its successful implementation model at early adopters like Sony Electronics, Astroglide and others, Zesty.io offers brands a pre-configured website build within 30 days at special introductory pricing. A two-minute video introduces Zesty.io Brand Epicenter here: https://youtu.be/7REzJYoM7D0 or https://vimeo.com/181271910.
“The days of ‘Kid Tested, Mother Approved’ products are long gone,” said Randy Apuzzo, founder and CEO of Zesty.io. “Influencer marketing is the ticket to brands being backed by hundreds of mothers on the internet and thousands of tweets from cereal-loving kids.”
Most consumer products are sold off physical shelves through a retail partner network or through third-party marketplace vendors like Amazon.com. This method of sales makes products very accessible but creates a universal problem for brands to understand or engage with their customers: After a sale, what happens to the customer? Do they go to a competitive product? Do they remember why they bought your product? How do they feel about your brand?
Zesty.io Brand Epicenter captures post-sales engagement opportunities that pave the way to successful influencer marketing campaigns. By creating engaging customer profiles and amplifying social media advocacy, brands connect with customers. The results are organic sharing and word-of-mouth referrals that support incremental sales growth, creating a win-win for both the brand and their retail network.
Early Adopter Sony Validates Implementation Model
The Zesty.io Brand Epicenter implementation model for influencer marketing has been validated by brands like Sony Electronics.
Sony Alpha, the camera division of Sony Electronics, came to Zesty.io via a strategic partner in need of a secure platform to quickly build its website and launch its influencer marketing program. The marketing team toyed with using the familiar WordPress, but it would not have the needed influencer marketing tools or the heightened enterprise security standards required at Sony. In seeking a lean and agile platform for marketers, yet meet IT automation and security standards, Sony turned to Zesty.io Brand Epicenter and achieved:
- 164 percent quarter-over-quarter increase in website traffic
- 185 percent faster time to market
“With an extremely efficient UI and a host of innovative features like the Zesty.io social curator tool, the Zesty.io Platform has become the backbone of our customer engagement success, as the site has received nearly half a million customer visits per month,” shared Matt Parnell, marketing communications manager at Sony Electronics. “The Zesty.io Platform has quickly developed into a global benchmark for Sony’s content marketing program,” confirmed Parnell. “We are now working with Zesty.io to deploy this strategy in other key regions throughout the world.”
Zesty.io Brand Epicenter Feature Highlights
Each Zesty.io Brand Epicenter comprises content-rich, easily sharable, interconnected web pages for marketers to tailor topics of interest to specific audiences or product lines in building their influencer marketing campaigns.
Marketers can get started with three easy steps:
- Configure Brand Epicenter to match customers and products
- Listen to social media and engage with customers
- Draw customers into engaging customer content
For the more technical audience, Zesty.io Brand Epicenter is a web content management platform based on SaaS 3.0 technology, which is 100 percent native in the browser, ensuring speed, cost efficiency, low adoption risk, and security. The advantages of SaaS technology are further explained here: https://www.zesty.io/saas-platform/what-is-saas/.
- A social curator tool that captures customer posts on Twitter, Facebook and Instagram
- Creative branded content that features customers and articles of interest
- Global plug-and-play integration with popular store locators and review systems
- Intuitive UI for marketers and developers
- Enterprise-level security without complicated IT set up
- Mobile responsive design framework
Beyond Zesty.io Brand Epicenter
Brand Epicenter is one offering of the Zesty.io web content management platform. For companies that have more than one product line in their brand portfolio, Zesty.io Platform is built to allow brands to easily build and deploy multiple web properties on individual Brand Epicenters that share common assets. With Zesty.io Platform, multiple web properties can be easily connected to share content, cross-promote brands and easily streamline digital marketing efforts. The result is more efficient marketing and lower IT costs. To learn more, please visit https://www.zesty.io/cms/brand-epicenter/.
Zesty.io Brand Epicenter Pricing and Availability
Zesty.io Brand Epicenter is available today with special introductory pricing through the end of March 2017, starting at $2,000/month. For mid-market and enterprise organizations, transparent SaaS pricing is key to helping organizations budget and grow efficiently. Use the Zesty.io pricing calculator to identify monthly expenditure and volume discounts at https://www.zesty.io/pricing/.
Zesty.io is a cloud platform for brand marketing teams to build content-rich websites that engage customers and accelerate sales. Successfully deployed by global customers like Sony Electronics, Astroglide and Rocket League, the Zesty.io SaaS platform is a low-risk opportunity for mid-market and enterprise brands to speed, scale and secure global distribution, customer engagement, and website management of digital content. Founded in 2010 by Randy Apuzzo and Andy Fleming, Zesty.io is VC-funded and headquartered in San Diego, California. For more information about Zesty.io, please visit https://www.zesty.io, and follow Zesty.io on Facebook/GoZesty, LinkedIn/Zesty-io and @Zestyio.
Zesty.io is a trademark of Zesty.io Platform, Inc. All other brand names and product names are trademarks or registered trademarks of their respective companies.
Tags: Zesty.io, Brand Epicenter, influencer marketing, SaaS, content management, Sony Alpha, CMS, website design
1 AdAge. Carlton Doty. Published on April 16, 2014. http://adage.com/article/cmo-strategy/marketers-consumers-trust-ads/292591/
2 Adweek. Kimberlee Morrison. Published on April 3, 2015. http://www.adweek.com/socialtimes/why-influencer-marketing-is-the-new-content-king-infographic/618187