Marxent Spins off Retail Technology and Mobile Loyalty App Company; Brings on Dunnhumby Talent to Lead Expansion

Magnetic Mobile is already transforming 1:1 retail marketing with solutions to manage omni-channel content and message delivery.

DAYTON, Ohio--()--Magnetic Mobile, Marxent’s former retail division and a leader in mobile-led consumer engagement technology, is rapidly expanding. The company is pleased to announce that Geoff Pattison has been hired as the new president in order to lead the strategic expansion of the company.

Prior to leading Magnetic, Pattison was most recently director of North American commercial capabilities for Dunnhumby. Pattison brings with him an extensive background in consumer marketing, shopping behavior, retail category management and is a leader at leveraging technology to drive both retailer & brand performance. He joins Magnetic Mobile with an impressive industry perspective that developed while working for iconic brands like P&G, Coca-Cola, MillerCoors and Clorox.

"The Magnetic Mobile team impressed me with their nimble model. It has allowed them to out-think the major players in the space and to right-size big data and delivery services for retail loyalty. The technology has been proven out with established major retail clients over the course of many years. I couldn’t be more excited to bring it to market,” Pattison said.

Together with Magnetic Mobile co-founders, Beck and Barry Besecker, Pattison and the Magnetic team are building the next generation of retail loyalty and mobile technology using a proprietary approach that blends data, delivery and content. Combined, the leadership team includes the original inventors of customer loyalty systems for retail, has over 50 years of experience integrating data at the point of sale, and is behind one of retail’s most successful customer loyalty and mobile platforms. Barry Besecker, the company’s co-founder and CTO, and a pioneer in enterprise content management and publishing systems, and Beck Besecker, co-founder and CEO, have extensive experience building interactive marketing solutions for Fortune 500 retailers and brands. Beck, in particular, has held leadership roles at Copient Technologies (now NCR AMS) and Catalina Marketing.

Magnetic Mobile was previously the retail loyalty division of Marxent, the leader in augmented reality and virtual reality for products and spaces. The business unit was spun off into a separate venture in April 2016. Their marquee client base boasts an entirely revamped loyalty system built over the past five years, and has received some of the highest ratings and reviews in their industry.

“We are thrilled to bring Geoff Pattison on board to expand the business of Magnetic Mobile. Unlike other loyalty technology companies, we offer the entire package from tech stack to dynamic mobile apps and omni-channel offer content,” said Beck Besecker, co-founder and CEO of Magnetic Mobile. “Geoff’s experience with major consumer packaged goods brands gives him the insight to help retailers and customers take advantage of the Magnetic platform to build more rewarding relationships and to grow their business.”

About Magnetic Mobile

Magnetic Mobile is an omni-channel retail technology company that manages the whole customer journey, from data and attribution to offer content and delivery. Magnetic built the tech and content that drives one of retail’s most successful mobile retail loyalty app programs with millions of app downloads and a four star app store rating. The company has offices in Dayton, Ohio and St Petersburg, Florida. For more information, please visit Engage with Magnetic Mobile on LinkedIn, Twitter and Facebook.

About Marxent
Marxent is the leader in Virtual and Augmented Reality product visualization for retailers and manufacturers. VisualCommerce™, the virtual products platform, is the only platform designed to manage and publish infinite 3D products, collections and configurations for the creation of immersive VR and AR consumer experiences. VisualCommerce™ works across AR and VR devices including iOS, Android, Oculus Rift, Gear VR, and Google Cardboard. Companies tapping into the power of VisualCommerce™ include Simmons Mattress Company, Novartis and CPG Building Products (AZEK, TimberTech). For more information, please visit Engage with Marxent on AR blog and on LinkedIn, YouTube, Facebook and Twitter.


March Communications
Stephanie Jackman, +1-617-960-9882

Release Summary

Magnetic Mobile, a leader in mobile-led consumer engagement technology, is rapidly expanding. Geoff Pattison has been hired as the new president to lead the company's strategic expansion.


March Communications
Stephanie Jackman, +1-617-960-9882