MONTREAL--(BUSINESS WIRE)--SweetIQ, the leading local marketing technology solutions provider, and Yelp, the company that connects people with great local businesses, today announced a partnership that will optimize listings management for enterprise businesses.
SweetIQ’s partnership with Yelp signifies an important step forward in solving the most difficult challenge facing national to local marketers: closing the online-to-offline attribution gap. SweetIQ’s customers – which include hundreds of Fortune 500 brands and local businesses alike, across the United States and Canada – are now able to claim all existing listings on Yelp, manage the operating hours of their store locations, and access crucial Yelp data and analytics in a single place through the SweetIQ dashboard.
Additional advantages of the partnership for businesses include:
- Access to an in-depth level of local analytics
- Ability to analyze ROI metrics
- Ability to launch advanced campaigns and improve revenue-generating opportunities via SweetIQ’s platform
Customers of both SweetIQ and Yelp also have exclusive benefits such as access to photo management, enhanced account support, business descriptions and calls to action.
“Big Data is only useful when you can harness it to tell a story. We are always striving to provide our clients with the highest level of functionality in their local marketing campaigns,” said Mohannad El-Barachi, CEO and Co-Founder of SweetIQ. “Our partnership with Yelp allows us to further provide our clients with multidimensional insights, as businesses will now have full integration with the world’s most influential online customer review network with total transparency, and access to crucial data and analytics in one single dashboard.”
“We’re happy to partner with SweetIQ to empower local businesses to have access to richer data analytics so they can make smarter decisions,” said Chad Richard, Senior Vice President of Business & Corporate Development at Yelp.
This partnership follows a wave of exciting news for SweetIQ, which has recently acquired Connectivity, opened offices in Irvine, CA and Chicago, IL, and was named one of Canada’s most innovative companies by the Canadian Innovation Exchange (CIX). For more information on Yelp, please visit www.yelp.com. For more information on SweetIQ, please visit www.SweetIQ.com.
At the forefront of local marketing technology, SweetIQ powers hundreds of Fortune 500 brands and marketing agencies across North America. The company helps digital marketing teams understand the performance of their physical stores online, providing the tools they need to generate and execute local marketing campaigns and measure their offline, in-store impact. Recently named one of Canada’s most innovative companies by the Canadian Innovation Exchange (CIX), SweetIQ was founded in 2010 and is headquartered in Montreal Canada, with additional offices in Southern California and Chicago. Find out more at sweetiq.com