NEW YORK--(BUSINESS WIRE)--The IAB Technology Laboratory today launched the IAB Technology Compliance Program, a system for auditing and officially validating companies’ use of critical industry standards. The program, now out of pilot phase, verifies accurate deployment of OpenRTB, VAST, and VPAID standards, and will add MRAID in the coming months. Companies that pass inspection will be given a “seal of approval,” proof to clients, partners, and the ecosystem at-large that they uphold global standards that promote transparency and compatibility for integration.
LogoBar Enterprises is the first company to be validated by the IAB Technology Compliance Program for VPAID and VAST, having gone through the process during the initiative’s pilot phase.
There are four steps in achieving IAB Tech Lab compliance:
1. Auditing Samples – Companies will receive a compliance on-boarding package with specific questions and requests respective to the protocol in question, and then will submit multiple samples
2. Validating Data Queries – The submitted samples will be confirmed through various IAB Tech Lab tools
3. Evaluating Business Processes – Business procedures will be assessed and given a grade by an IAB Tech Lab compliance officer
4. Monitoring – Companies will submit a minimum of three sample validations annually in order to remain compliant
“This program will greatly reduce friction in the supply chain—a major boon for everyone involved,” said Alanna Gombert, Senior Vice President, Technology and Ad Operations, IAB, and General Manager, IAB Tech Lab. “Gaining compliance will serve as a testament to an organization’s commitment to driving efficiencies for their customers, partners, and the entire digital landscape. Moreover, by ensuring a common framework and set of global standards, companies will be able to spend more time focusing on innovation rather than integration challenges.”
“We are excited to be the first to receive the IAB Technology Compliance Seal of Approval, which is essential for propelling the digital video medium,” said Steven Jones, Chief of Strategy and Operations, LogoBar Enterprises. “Validating our unique branded video player solution as VAST/VPAID compliant is instrumental for establishing and solidifying partnerships with publishers and marketers.”
Organizations that receive an IAB Technology Compliance Program seal will be encouraged to feature it on marketing materials, websites, and in terms and conditions language in proposals. In addition, the IAB Tech Lab will feature compliant companies in a future public database.
Program participation, whether applying for OpenRTB or VPAID/VAST compliance, will cost $5,000 for IAB and IAB Tech Lab member companies and $7,500 for non-members. Annual renewal fees will be $2,500 for members and $5,000 for non-members.
To learn more about the IAB Technology Compliance Program and apply to take part, please go to iabtechlab.com/compliance.
About IAB Technology Laboratory
The IAB Technology Laboratory is an independent, international, nonprofit research and development consortium charged with producing and helping companies implement global industry technical standards. Comprised of digital publishers and ad technology firms, as well as marketers, agencies, and other companies with interests in the interactive marketing arena, the IAB Tech Lab’s goal is to reduce friction associated with the digital advertising and marketing supply chain, while contributing to the safe and secure growth of the industry. The organization’s founding member companies include AppNexus, Google, Hearst Magazines Digital Media, PubMatic, Tremor Video, Yahoo, and Yahoo! JAPAN. Established in 2014, the IAB Tech Lab is headquartered in New York City with an office in San Francisco.