WILTON, Conn.--(BUSINESS WIRE)--SiriusDecisions, the leading global business-to-business (b-to-b) research and advisory firm, today announced the launch of its new Customer Engagement Strategies (CES) service. The new service provides customer experience leaders with the fact-based intelligence, best practices and actionable guidance needed to design and deliver a post-sale customer experience that builds retention, loyalty, advocacy and growth.
Customer Engagement Strategies (CES) is focused on the needs of customer experience, customer marketing and customer success leaders within b-to-b organizations. A unique combination of real-world insights, proven frameworks and coaching helps leaders deliver against key priorities including building the business case for investment in customer experience, defining strategy, deploying supporting tactics and measuring impact.
Companies of all sizes benefit from a disciplined approach to assess, design, operationalize and optimize their customer experience. With this service, SiriusDecisions clients can deploy a consistent set of processes to improve internal role clarity and alignment and drive retention, loyalty and growth in their current customer base. Specific key focus areas for the new service include customer experience, marketing, advocacy, success, organizational structure and measurement.
“Earlier this year, our research found that more than 80 percent of b-to-b buying decisions are based on direct or indirect customer experience, which means what happens after people buy has a much bigger impact than even offering fit or price,” said Lisa Nakano, Service Director at SiriusDecisions. “By taking advantage of our latest insights, best practices and research, b-to-b leaders will be equipped to enhance their customer engagement strategies to strengthen existing relationships, increase cross-sell and upsell potential, and create a virtuous cycle of profitable revenue growth.”
- To learn more about Customer Engagement Strategies, click here
- To gain access to helpful assets for customer experience leaders, click here
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SiriusDecisions, Customer Engagement Strategies, Customer Experience, Advocacy, Success, Organizational Structure, Measurement, B-to-B, B2B, Marketing, Sales, Product, Integration, Innovation, Research, Alignment
SiriusDecisions is the leading global b-to-b research and advisory firm. We deliver the actionable, transformative frameworks and expert guidance that equip executives to modernize and elevate sales, marketing and product performance. For more information, visit www.siriusdecisions.com.