BOSTON--(BUSINESS WIRE)--BuySellAds, the first mover in Automated Guaranteed and market leader by revenue and transaction volume, today announced National Public Media (NPM), which handles corporate sponsorship for NPR and PBS, has selected the company’s Self-Serve Direct product as its automated sales portal. With BuySellAds, NPM can now service both a wider range and larger number of brand campaigns without overburdening its operations or sales teams. Visit their custom sales portal at selfserve.nationalpublicmedia.com.
As the industry moves quickly towards the automation of direct inventory orders, sales teams need tools that enable them to provide the high-quality service clients expect at a large scale. BuySellAds has helped NPM improve both sales and operational efficiency by automating campaigns using a branded self-serve ordering platform, allowing the company to increase its order volume without having to expand its sales team.
“The automated nature of BuySellAds has helped us open our funnel to long-tail brands who historically had budgets too small for us to engage with,” says Brett Robinson, Director of Ad Operations at NPM. “By giving these companies, and our sales team, access to a self-serve system with real-time availability forecasting, we can both maximize revenue and re-capture inventory typically lost in the funnel process. Our team can now direct brands to our direct sales portal and build custom recommendations for them in a fraction of the time; the access to more brands with less work is seen as a huge win-win.”
With its geographic and category targeting, BuySellAds enables NPM to provide deep audience accuracy to brands from within its direct sales portal. NPM can now capture and automatically queue sophisticated campaigns across its network, no matter the size of the campaign.
“NPR and PBS have always produced high-quality content, but being a not-for-profit has its challenges,” said Todd Garland, Founder and CEO of BuySellAds. “With BuySellAds, NPM is dramatically increasing its efficiency, restoring its sales team’s bandwidth while simultaneously expanding the company’s funnel to include buyers below its previously-held ideal price point. This all helps boost revenue so that NPM can continue to produce and distribute the valuable content for which it’s known.”
BuySellAds is the first mover in Automated Guaranteed and market leader by revenue and transaction volume. The company is the monetization solution of choice for over 1,500 high-quality content creators and drives independence and sustainability through scalable, innovative ad products.
With BuySellAds, premium publishers retain complete control over which ads and advertisers are approved as well as complete control over the pricing of their inventory. The quick and easy to integrate solution sits alongside publishers’ existing adtech stack and provides an end-to-end solution that is automated, further eliminating manual trafficking and forecasting. BuySellAds scales sales productivity for premium publishers while reducing overhead costs.
Founded in early 2008, BuySellAds works with over 12,000 advertisers, selling over 2B automated guaranteed ad impressions each month. The company automates direct sales for over 1,500 premium publishers and empowers media companies and digital sales teams to capture more direct display revenue while creating measurable efficiencies.