Luca + Danni Propels Growth With Investment From PJC

Rising Jewelry Company Pursues Aggressive Growth Strategy to Bolster Success

Luca + Danni's signature bangles pictured above including the best selling Druzy Metallic Champagne Bangle and Lucky Elephant. (Photo: Business Wire)

CRANSTON, R.I.--()--Luca + Danni, a handcrafted jewelry brand headquartered in Rhode Island, has joined forces with PJC, a Boston-based venture capital firm. PJC has made a significant growth investment in Luca + Danni that will allow the American-made jewelry company to further expand its wholesale and online operations.

“I’m thrilled to welcome PJC into the Luca + Danni family,” said Fred Magnanimi, CEO and founder, Luca + Danni. “We have seen incredible success with our young brand from the very beginning and are excited to be able to leverage PJC to expand even further. The PJC partnership comes at a great time as the additional resources and expertise will help accelerate initiatives with our retailer partners as well as Luca + Danni's growing e-commerce business.”

Luca + Danni was founded in 2014 after founder and CEO, Fred Magnanimi lost his younger brother, Danny, to Leukemia. Danny had a dream of creating a unique line of handcrafted, inspirational, American-made jewelry to revitalize the family’s 64-year-old jewelry manufacturing business. Fueled by a burning desire to carry forth his brother’s vision, Fred left his career on Wall Street to create Luca + Danni. Beyond the high-quality, handmade product, Luca + Danni is a story of love, loss, and the enduring bond of family.

“Luca + Danni’s remarkable story, commitment to maintaining an authentic brand experience, and an incredibly passionate management team make them a really unique consumer brand,” said David Martirano, Managing Partner, PJC. “We fully embrace their vision and are committed to helping them grow as they advance their brand nationally.”

Known for the company’s signature “top of the wrist” bracelets, Luca + Danni has quickly grown into one of the most sought after jewelry brands and is currently carried in more than 800 retailers across the U.S. and Canada.

Luca + Danni’s holiday collection, featuring new necklaces, on-trend, and inspirational bracelets, launches November 5 in stores and online. Since Luca + Danni owns their manufacturing facilities they have complete control over each step of the process, which allows all jewelry to be 100% American made. For additional product information, visit

About Luca + Danni:
Luca + Danni is an American-made jewelry designer and manufacturer headquartered in Rhode Island. The signature “top of the wrist” bracelets are among a variety of handcrafted pieces quickly becoming sought after across the country.

CEO, Fred Magnanimi, left a career on Wall Street to reconnect with his roots at his family’s Rhode Island-based jewelry manufacturing business. In 2013, Fred’s younger brother, Danny, lost a difficult battle with cancer. Danny’s dream was to create a unique line of handcrafted, American-made jewelry that inspired others through the journey of life. With Fred at the helm, fueled by Danny’s passion and a burning desire to carry forth his vision, Luca + Danni was born.

Named after Fred’s two young children, Luca + Danni believes that through love, inspiration, and passion, we should all boldly embrace the journey of life.

Luca + Danni is sold in more than 800 retailers and online at

About PJC:
PJC is a Boston based venture capital firm founded in 2001 that focuses on consumer and enterprise technology investments.


For Luca + Danni
Shawna Hassett, 401-278-4410


For Luca + Danni
Shawna Hassett, 401-278-4410