Celebrating Halloween at Work Leads to Higher Employee Engagement

Klick poll finds two-thirds of employees dress up;
60% make their costumes themselves

Celebrating Halloween at work leads to higher employee engagement, according to award-winning culture leader Klick. The company's new poll found two-thirds of employees dress up for the hallowed holiday; and 60% make their costumes themselves. Past Klick costumes have ranged from Miley Cyrus on her wrecking ball to the cast of Michael Jackson's Thriller video and Twisted Sister rock band (shown). (Photo: Business Wire)

TORONTO & NEW YORK--()--With Halloween around the corner and office celebrations on the rise, Klick released new data today that links high employee engagement and celebrating the hallowed holiday at work.

Two-thirds of the culture-centric company’s employees, who participated in an online survey last week, said they plan to dress up at work and 70 percent regard corporate Halloween parties in a spooktacularly good light. Furthermore, about 300 Klicksters have confirmed their attendance for the company’s annual Halloween party – making it the most-anticipated and attended voluntary employee event of the year.

Klick’s findings are in keeping with recent Aon Hewitt research, which found 77 percent of employees at Best Employer companies celebrate their successes at work – up more than 20 percent over the last four years.

According to Great Places to Work, creating a space to celebrate seasonal events, such as Halloween, can go a long way toward building camaraderie at work. The global authority on high-trust, high-performance workplace cultures cited 30-to-40-percent higher levels of employee collaboration, cooperation and willingness to give extra to get the job done at organizations with strong levels of camaraderie.

A 2016 Gallup study also found that high engagement can lead to at last a 20 percent boost in productivity and profitability even though the latest Gallup figures say only 33 percent of U.S. employees are engaged at work.

Building camaraderie at work: no trick, all treat
Klick Co-Founder and CEO Leerom Segal said, “Hosting kick-ass employee events, like our annual Halloween party, contributes to higher engagement, productivity and retention. We’re proud of being recognized as a Best Employer and Great Place to Work and are committed to providing our people with a rewarding and meaningful work culture.”

“Celebrating Halloween also gives our people the opportunity to be creative, express themselves, and connect with each other in a fun and memorable way, and speaking as someone who dresses up each year, I can tell you it gets better and better each year,” he added.

Segal and fellow Klick co-founders Aaron Goldstein and Peter Cordy have a tradition of putting together an elaborate group costume each year and keeping it secret until the party. In the past, the trio has surprised employees in full garb and makeup as rock band Twisted Sister, Blue Man Group, and fully-wrapped mummies.

Costumes range from a pregnant Demi Moore to the cast of Thriller
The level of detail, creativity, and pride that goes into many other Klickster costumes is equally as high. Sixty percent of employees polled said they make their costumes themselves versus the 40 percent who go the store-bought route.

Over the years, Klickster costumes have included everything from Miley Cyrus on her wrecking ball and a pregnant Demi Moore with her iconic Vanity Fair cover, to a framed Mona Lisa, a boxed Cabbage Patch Kid, and a six-foot-tall Lego Man. Last year, a team of employees came to the party dressed as the cast of Michael Jackson’s Thriller video and performed the choreographed dance.

As for where employees get their inspiration for costumes:

  • 39 percent said they use their imagination;
  • 21 percent go to retail and resale stores;
  • 18 percent surf for ideas on social media and websites; and
  • 2 percent recall great costumes from last year.
  • Notably, 20 percent take Halloween so seriously they did not disclose their sources of inspiration.

Almost 50 percent of employees said they spend up to two hours creating their costumes; another 23 percent said they spend twice that amount; and nine percent admitted to being so obsessed, they spend over 10 hours putting together their Halloween masterpiece. Twelve percent stated they don’t dress up.

Interestingly, 58 percent of those who dress up admitted that they ‘double dip’ and wear their costumes outside of work, too.

About Klick Inc.
Klick operates with a fiercely independent spirit at the intersection of technology, creativity, and strategy. The Klick family is a diverse group of people who are driven and connected by a shared culture and commitment to the relentless pursuit of awesome at Klick Health, K2 Digital, Klick Learning Solutions (KLS), and Sensei Labs.

Established in 1997, Klick has teams in Atlanta, Connecticut, Chicago, Los Angeles, New Jersey, New York, Philadelphia, San Diego, San Francisco and Toronto. In 2015, Klick was recognized for having one of the top 10 intranets in the world and won over 300 awards for its client work, corporate management and culture, including being named one of country’s Top 5 Great Places to Work, Best Employers, Fastest Growing Technology Companies, and Best Managed Companies. Klick’s co-founders wrote New York Times Bestseller The Decoded Company (Portfolio/Penguin, 2014), the first book about big data in the workplace.

Klick is always on the lookout for the industry’s brightest minds, and currently has openings for over 60 roles. For more information on joining Klick, go to http://careers.klick.com.


For more information, images, or interviews, please contact:
Klick Inc.
Sheryl Steinberg, 416-214-4977 ext. 2412
VP, Communications

Release Summary

Celebrating Halloween at work leads to higher employee engagement: Klick poll finds two-thirds of employees dress up; 60% make their costumes themselves.


For more information, images, or interviews, please contact:
Klick Inc.
Sheryl Steinberg, 416-214-4977 ext. 2412
VP, Communications