Waylens Announced as Sole Presenting Sponsor of SEMA Ignited

Waylens Brings Horizon Camera System to World’s Premier Automotive Specialty Products Trade Event

BOSTON--()--Waylens, Inc., the automotive camera company, today announced that it will be the sole presenting sponsor of SEMA Ignited, the official SEMA Show after-party. The event will be held immediately after the SEMA Show closes on Friday, Nov. 4, 2016 from 3 p.m. – 10 p.m. PST at the Las Vegas Convention Center (LVCC). As the sole presenting sponsor of the event, Waylens will showcase their recently released Horizon, the first automotive camera system designed specifically for drivers.

The SEMA Show is the premier automotive specialty products trade event in the world. The four-day trade show is closed to the public and attracts more than 140,000 industry leaders from over 140 countries. After four days behind closed doors in the LVCC, hundreds of cars and trucks built for display at the SEMA Show will roll out into the Gold Lot and assemble for SEMA Ignited. There, the public can view hundreds of customized vehicles featuring the newest and most innovative products from the SEMA Show.

“We are thrilled to be sponsoring SEMA Ignited and look forward to participating. From one-of-a-kind custom vehicles to iconic builders and displays, SEMA Ignited is the place to go for the latest and greatest in automotive technology and design,” says Haowei Zhang, co-founder and CEO of Waylens, Inc. “There is no better place to share Waylens’ vision for transforming the way people drive and helping them tell their story from behind the wheel.”

Last month, Waylens announced the general availability of the company’s flagship product, the Horizon camera system. The automotive camera system captures every aspect of your drive with a high-performance camera, a steering wheel-mounted remote control, and an on-board diagnostic system (OBD-II) connector that overlays real-time performance data over stunning HD video. The system also includes a mobile and desktop app which enables drivers to identify, edit and share their most interesting moments right from the road. Customers can pre-order the Horizon today and enjoy a $50 discount on the retail price for $449 MSRP on shop.waylens.com before it becomes available for purchase on Nov. 15.


  • SEMA, Nov. 1-4
    • Booth #30282
    • South Upper Hall
  • SEMA Ignited, Friday, Nov. 4, 3 – 10 p.m. PST
    • Las Vegas Convention Center, Gold Lot
    • 3150 Paradise Road, Las Vegas, NV
    • Across the street from the LVCC


  • Visit www.semaignited.com to purchase tickets
    • $20 for the general public
    • Free for attendees with a student or military ID
    • Free for SEMA Show attendees with their badges

About SEMA
The SEMA Show and SEMA Ignited are organized by the Specialty Equipment Market Association (SEMA), the trade organization representing the $39B automotive aftermarket industry. In addition to organizing the premier automotive trade show in the world, SEMA offers members research, training, education, manufacturing support services, legislative advocacy, group-buying discounts, networking events and more. Visit www.sema.org, www.semashow.com or www.semaignited.com for more information.

About Waylens
Waylens Inc., the automotive camera company, is transforming the way people drive and helping them discover the thrill of getting behind the wheel. The company’s flagship product, the Waylens Horizon Camera System, enables drivers to easily capture, edit, and share interesting moments right from the road. Backed by IDG Capital Partners and E14 Fund, Waylens is headquartered in Boston, Mass. with offices in Shanghai and Austin, Texas. For more information about Waylens, visit www.waylens.com or follow us on Facebook, Twitter and Instagram.


Racepoint Global
Tom Parnell, 617-624-3253


Racepoint Global
Tom Parnell, 617-624-3253