Prepaid and Gift Cards in the U.S. covers trends shaping the prepaid card market. For the purposes of this report, prepaid cards include closed-loop and open-loop (general-purpose) prepaid cards, with a focus on open-loop consumer, payroll and government prepaid cards; open-loop and closed-loop gift cards; and open-loop employee rewards and incentives cards. The report does not include the study of (non-prepaid) debit cards, defined as any payment card that draws money for a purchase or other payment transaction directly from a bank account, typically a checking or savings account; or transit cards.
More specifically, this report: Provides a market size and forecast for the prepaid card market, including trended purchase volume for general use (open-loop) and private label (closed-loop) prepaid cards, by type. We also provide a separate market size for government-administered prepaid cards, by type; and for gift cards.
Key Topics Covered:
Chapter 1: Executive Summary
Chapter 2: Introduction and Overview
Chapter 3: Market Size and Forecast
Chapter 4: Challenges and Opportunities
Chapter 5: Prepaid Card Usage Trends
Chapter 6: Prepaid Card Usage Rationales
Chapter 7: Prepaid Card Brands
Chapter 8: Prepaid Card Cost, Usage Method & Spend Analysis
Chapter 9: Gift Card Usage and Purchasing Trends
Chapter 10: Prepaid Card Marketer & Issuer Strategies
For more information about this report visit http://www.researchandmarkets.com/research/twmtq7/prepaid_and_gift.