MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--SOASTA, the leader in performance analytics, today announced the launch of mPulse for Akamai, extending user analytics capabilities from its Digital Performance Management (DPM) solutions to the customers of its new Content Delivery Network (CDN) infrastructure partner.
Need for Real-Time Visibility into User Experience
CDN customers, such as top retailers on the IR500 list, are looking to constantly improve their users’ experience and site performance in light of increasing competition and market pressure. Consequently, they have elected to use CDN technology to improve performance. However, existing monitoring and optimization efforts often lack real-time and predictive analytics tools that would help them compete.
Now with SOASTA’s launch of mPulse pre-built for CDN, organizations can gain important insights into the performance of their digital properties, such as how fast a site really is, how fast it should be in order to maximize revenue and what specific steps should be taken to get there. mPulse for Akamai provides the capabilities, including real-time analytics, session analysis, page grouping, third-party analytics and data science, to effectively answer these questions.
“Online brands are fully aware of the need to provide the best user experience to their customers, and now more than ever are turning to CDNs such as Akamai to optimize performance,” said Tom Lounibos, CEO of SOASTA. “At the same time, it has proven challenging to fully understand the business impact of performance optimization activities. SOASTA is bridging this gap by extending our award winning performance analytics capabilities to Akamai CDN customers.”
mPulse for Akamai Key Benefits
- Real-time real user monitoring enables Akamai customers to know immediately how changes made to their CDN configuration are impacting their performance and users.
- Akamai customers can know what devices and browsers are used to access their site and where users access it from so they can prioritize optimization efforts to the most important user profiles.
- mPulse for Akamai measures user sessions, not only page views, which provides the contextual intelligence on steps users take while interacting with a website or mobile apps. This is critical to analyzing and improving CX, conversion and revenue impact of performance.
- Page groups vs. URL-only analysis provides insights into which pages are most impactful to the bottom line so organizations can start optimization efforts where it most matters to their ROI.
- Predictive analytics forecast the impact of performance improvements, informing organizations of how much money they’re leaving on the table by failing to optimize their site and CDN investment.
Partnership Dedicated to Digital Performance
SOASTA is partnering with Akamai to make mPulse for Akamai available to their customers immediately. Initial capabilities will provide a real-time, graphical, at-a-glance global view, a key metrics overview and a DevOps-centric view of a customer’s digital property performance. The solution offers easy implementation, fast onboarding and immediate access to valuable digital performance insights. Additional dashboards and data science capabilities including What-If, Waterfall and Conversion Impact Score, among others, will be rolled out at a later time.
“Like SOASTA, Akamai is committed to helping businesses address digital performance challenges and optimize experiences across any device, anywhere,” said Ash Kulkarni, senior vice president and general manager, Web Experience Business Unit, Akamai. “At the same time, our customers want to be confident that their performance optimization strategies are having a positive impact on the business. Working together with partners such as SOASTA, we can help provide that peace of mind.”
SOASTA is showcasing the new mPulse for Akamai product and highlighting its partnership with Akamai at the Akamai Edge Conference, held Oct. 19-21, 2016 in San Francisco. As the largest annual gathering of Akamai customers and partners, Akamai Edge brings together business leaders and industry influencers who will share best practices for shaping the future of the Internet.
mPulse for Akamai real-time performance analytics is now available to all Akamai customers as a free trial through the end of the year. To get started now, visit https://www.soasta.com/akamai-sign-up/.
SOASTA is the leader in performance analytics. The SOASTA Digital Performance Management (DPM) Platform enables digital business owners to gain unprecedented and continuous performance insights into their real user experience on mobile and web devices in real time and at scale. With more than 100 million tests performed and more than 375 billion user experiences measured, tested and optimized, SOASTA is the digital performance expert trusted by industry-leading brands, including 53 of the Top 100 internet retailers, six of the Forbes Top 10 media companies and seven of the Forbes Top 10 tech companies, including Apple, Target, Nordstrom, Staples, Home Depot, Sears, Walmart, Etsy, Best Buy, Adobe, Intuit, Microsoft, DIRECTV, Netflix and CBS. SOASTA is privately held and headquartered in Mountain View, Calif. For more information about SOASTA, visit http://www.soasta.com.