INDIANAPOLIS--(BUSINESS WIRE)--Sigstr, a SaaS application that unlocks employee email, sent from Gmail and Outlook, as an owned marketing channel, announced today the launch of its new Dynamic Campaigns product. This product allows companies to promote internal initiatives to co-workers while, simultaneously, highlighting external messaging to contacts outside the company. These clickable images, called campaigns, are displayed in the employee email signature.
Dynamic Campaigns allows intra-company emails to include clickable banners that highlight culture, human resources or enablement content –– harnessing employee email as an internal communication channel that’s more efficient and compelling than traditional methods. Employees can also run simultaneous external campaigns that, when emailing outside of company domain, promote the company’s most important marketing content.
“Employee email and email signatures have, up until now, been an untapped owned marketing channel that have power both inside and out of an organization,” said Sigstr Founder and CEO Dan Hanrahan. “While external campaigns support brands’ sales and marketing efforts, internal campaigns allow departments like HR, communications, and IT to boost employee engagement. Prior to Sigstr, internal communications would have been distributed through antiquated methods like a mass email or posting it on the break-room corkboard.”
Dynamic Campaigns is available in Sigstr’s Target plan, which also allows companies to access Sigstr’s Signatures product with centralized email signature management.
Sigstr unlocks employee email, like Gmail and Outlook, as an owned channel by providing simple, central control over your company’s email signature. The SaaS product drives brand compliance and delivers real marketing ROI. Sigstr customers, like Angie’s List, ReturnPath, Indiana Pacers, and California Closets, among others, use clickable call-to-action banners to bring awareness and encourage engagement for key events, case studies, product updates, job opportunities and internal communication. Sigstr is a High Alpha portfolio company. For more information visit www.sigstr.com or connect with Sigstr on Twitter, Facebook or LinkedIn.