Astroglide’s Progressive Content Strategy Inspires Consumers to Explore Their Sexuality

Increased Website Traffic 253 Percent and Conversions 63 Percent on Platform

SAN DIEGO--()--Fast-forwarding next-generation content management, today announced that customer Astroglide has become a market-leading example of a consumer packaged goods brand driving value beyond its products. Built by digital agency partner Experiences for Mankind (EFM) on the Platform, Astroglide’s website and blog are translating rich customer experiences into brand loyalty and a positive impact on the bottom line:

  • 253 percent increase in website traffic
  • 63 percent increase in conversions

“We are earning the attention of our customers with a content marketing strategy that boldly addresses topics that inspire consumers to explore their sexuality and improve their relationships,” shared Helen Way, senior marketing manager at BioFilm, Inc., the makers of Astroglide personal lubricants. “ empowers our marketing team to deliver engaging content for our many customers — from first dates to healthcare professionals and on topics ranging from dating advice, sexual health, LGBTQ and healthy relationships to infertility.”

Joe Pulizzi, founder of Content Marketing Institute, writes in his The Biggest Content Marketing Trends in 2017 article, “One thing is for sure: Content creation and distribution in the enterprise, outside of the content about our products and services have become both more important and more integrated over the past year. ... Even though you (the expert reading this) might think this is basic, it’s not. We are still too focused on campaigns and talking about our products, instead of truly driving value outside the products and services we offer.”

The Underlying Technology: Platform

“The Platform is designed for companies like Astroglide who want to turn customers who buy products into loyal fans who love brands,” said Randy Apuzzo, founder and CEO of To do so, provides agencies like EFM the ability to execute their strategic visions for brands that want to connect directly with their customers and still support their channels. By featuring engaging interactive content, brands like Astroglide get to know customer personas, build brand awareness and grow channel sales.

“We were facing challenges with a monolithic website install on DNN (DotNetNuke). It became impossible for the marketing team to get things done, and it was killing our campaign efforts. We needed a way to tie our outbound marketing campaigns back to a digital website that matches the language, and we needed to do that quickly,” explained Way.

The Platform is built from the ground up on SaaS 3.0, which is 100 percent native in the browser. A cloud-based, SaaS 3.0 platform enables marketers with the speed and agility needed to go to market quickly, while giving IT the controls, compliance and security needed to protect the business as well as delivering significant cost and resource advantages to the organization as a whole. The advantages of SaaS technology are further explained here:

The Platform comprises content-rich, easily sharable, interconnected web pages for marketers to tailor topics of interest to specific audiences or product lines. Feature highlights include:

  • Creative branded content that features customers and articles of interest
  • Global plug-and-play integration with popular store locators and review systems
  • Intuitive UI for marketers and developers
  • Social curator tool that captures customer posts on Twitter, Facebook and Instagram
  • Enterprise-level security without complicated IT set up

“We launched our Platform with a revised free samples form to capture user data via web inputs,” added Way. “The flexibility and openness of the SaaS platform allowed an integration to our on-site ordering database, which made our shipping facilitation easy. We increased our site conversions by 63 percent. Through plug-and-play integration with Bazaarvoice, we continue to engage our customers with a post-interaction email that asks them to leave a product review.”

The CMS Platform is available today. For mid-market and enterprise organizations, transparent SaaS pricing is key to helping organizations budget and grow efficiently. Use the pricing calculator to identify monthly expenditure and volume discounts for the SaaS CMS Platform: is also offering the Brand Epicenter Platform for consumer packaged goods companies at special introductory pricing, starting at $2,000/month through the end of November 2016; pricing after that date starts at $5,000/month. For more information, please visit

About is a cloud platform for brand marketing teams to build content-rich websites that engage customers and accelerate sales. Successfully deployed by global customers like Sony Electronics, Astroglide and Rocket League, the SaaS platform is a low-risk opportunity for mid-market and enterprise brands to speed, scale and secure global distribution, customer engagement, and website management of digital content. Founded in 2010 by Randy Apuzzo and Andy Fleming, is VC-funded and headquartered in San Diego, California. For more information about, please visit, and follow on Facebook/GoZesty, LinkedIn/Zesty-io and @Zestyio. is a trademark of Platform, Inc. All other brand names and product names are trademarks or registered trademarks of their respective companies.

Tags:, Astroglide, SaaS, SaaS 3.0, Brand Epicenter, content marketing, content management, CMS, WCM, WCMS, WEM, DX, digital experience, customer engagement, branded content, marketer, cloud


TECHMarket Communications
Dottie O’Rourke, 650-344­1260

Release Summary today announced that customer Astroglide has increased website traffic & conversions and become a market-leading example of a consumer packaged goods brand driving value beyond its products.


TECHMarket Communications
Dottie O’Rourke, 650-344­1260