BOSTON & FARMINGTON, Conn.--(BUSINESS WIRE)--Digital agency Primacy announced today it has hired marketing veteran Matt Cyr as VP, Strategic Practices and lead for the agency’s higher education practice, effective immediately. Splitting his time between Primacy’s Boston and Farmington offices, Cyr will help account teams provide strategic consulting, grow and deepen relationships with Primacy’s existing education client base, and work with the business development team on prospective client activities within the industry. Cyr will also contribute thought leadership on behalf of the agency at industry events, in the media and on social channels.
Cyr joins Primacy after leading digital marketing initiatives at two universities. He was previously Director of Digital Marketing at Clark University, where he led a comprehensive digital strategy implementation including the launch of a new University-wide website, and Director of Digital Strategy at Northeastern University’s College of Professional Studies. Prior to a career in higher education, Cyr spent 17 years in healthcare, including 12 years in marketing and communications roles at Boston Children’s Hospital, and five years in organizational management roles at Dana-Farber Cancer Institute and Brigham and Women’s Hospital in Boston.
“Given how complex and competitive higher education is – and how quickly it’s changing – our clients are increasingly looking to us for greater insights into where the industry is headed and strategic thinking that will help them be successful today and in the years to come,” said Jeff Johnson, SVP Managing Director at Primacy. “Matt’s combination of higher education knowledge and marketing expertise will help us meet their needs more fully and deeply.”
Primacy’s education practice is known for using innovative platforms like virtual reality to engage target audiences and differentiate clients as they look to stand out in the competitive and fast-changing higher education industry. The agency has more than a dozen higher education clients, where it creates and manages campaigns spanning enrollment marketing, content strategy and management, SEO and SEM, website development, mobile solutions, analytics and emerging technologies. The roster includes Regis University, MIT, North Carolina State University, University of Hartford’s Barney School of Business and Gonzaga University.
Primacy is an award-winning, digital-first agency that provides unparalleled client service, solution-oriented technology and in-depth industry expertise to deliver engaging experiences that have meaningful impact and measurable, actionable results. Primacy offers a full breadth of services, including strategic thinking, industry expertise, design and user experience, marketing, technology, branding, mobile, and media planning and buying.
Primacy works with a diverse range of clients in verticals, including consumer, financial services, healthcare, manufacturing and higher education. Clients include Aetna, Amica, Cannondale, ESPN, The Hartford, MassMutual, Middlesex Hospital, MIT, Otis Elevator Company, Regis University, SCAN Health, Sikorsky Aircraft, Smith College, Tufts Medical Center, University of Michigan and Yale New Haven Health. The company is headquartered in Farmington, CT with offices in New York, Boston and Palm Beach, FL. To find out more, visit www.theprimacy.com.