The report forecasts the haircare market in Africa to grow at a CAGR of 7.43% during the period 2016-2020.
The report has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.
According to the report, adoption in price-sensitive markets will be a key driver for market growth. Haircare is an integral part of African consumers as they continue to frequent domestic hair salons, which are in plenty across the key African economies. Haircare products, however, have had limited penetration in the absence of an organized retail ecosystem. Consumers across the region fall under varying income categories.
In Nigeria, a key growth economy in Africa, per capita spending on haircare is around $1; in comparison, per capita spending on haircare is in the range of $12-$14 in the UK. To effectively explore the considerable growth potential, given the per capita spending and the affinity of African consumers for hair care, multiple vendors have launched scaled down versions of their products to make them more affordable and strengthen their brand equity. As a result, smaller pack sizes and sachets have gained considerable popularity in the region.
Further, the report states that side effects of hair styling products will be a challenge for the market.
- Amka Products
- Procter & Gamble
- Tiger Brands
Key Topics Covered:
PART 01: Executive summary
PART 02: Scope of the report
PART 03: Market research methodology
PART 04: Introduction
PART 05: Market landscape
PART 06: Market segmentation by distribution channel
PART 07: Market segmentation by product
PART 08: Geographical segmentation
PART 09: Market drivers
PART 10: Impact of drivers
PART 11: Market challenges
PART 12: Impact of drivers and challenges
PART 13: Market trends
PART 14: Vendor landscape
PART 15: Key vendor analysis
PART 16: Appendix
For more information about this report visit http://www.researchandmarkets.com/research/4rcr3k/haircare_market