Americans with busy lifestyles can now take the healthy seafood they love with them wherever they go, in the durable packages they trust, without ever thinking of a can opener again. And those classic tuna and salmon recipes? They just got easier and potentially more rewarding than ever.
In response to consumer demand for greater in-kitchen and on-the-road convenience, the San Diego seafood provider today became the first major brand to offer cans with easy-open, pull-tab lids across multiple seafood product lines simultaneously.
Starting today, five of Chicken of the Sea’s most popular products will be available in cans with pull-tab lids marketed under the new EZ-Open label, with more products planned. The enhanced line can be found at supermarkets nationwide.
- Chicken of the Sea® Solid White Albacore in Water in EZ-Open Cans (5 oz.)
- Chicken of the Sea® Solid White Albacore in Water in EZ-Open Cans (7 oz.)
- Chicken of the Sea® Solid White Albacore in Oil in EZ-Open Cans (5 oz.)
- Chicken of the Sea® Chunk Light Tuna in Water in EZ-Open Cans (7 oz.)
- Chicken of the Sea® Skinless & Boneless Pink Salmon in EZ-Open Cans (5 oz.)
According to Maureen McDonnell, Chicken of the Sea director of brand marketing, the company is continuing to invest in traditional can technology to provide consumers with shelf-stable seafood in the familiar packaging they’ve come to expect. “Busy moms and families are always on the lookout for protein-rich meals that are quick, affordable, and can be enjoyed anywhere,” she said. “Our research indicates that consumers see convenience and time savings as key purchase considerations for seafood, so we know that Chicken of the Sea tuna and salmon lovers will respond positively to our new EZ-Open cans.”
Seafood lovers can find rewards when they “Pull It Off”
To support the new packaging, Chicken of the Sea is giving consumers the chance to win $25,000 worth of instant prizes simply for playing the game and grabbing the right EZ-Open can. Launching today in conjunction with retail availability of the EZ-Open cans, the Chicken of the Sea Pull It Off Game and Promotion features a virtual “kitchen” setting in an online game where players try to grab a Chicken of the Sea can as it revolves on a Lazy Susan table – but only EZ-Open cans will open in the game, as the other cans strain in vain.
Consumers are able to play once per a day and have three chances to grab the EZ-Open can for a chance to win instant prizes. Prizes will be offered in the form of mobile-friendly digital gift cards. For those who don’t win a cash prize, a healthy recipe will be offered to whet their appetites. The Pull It Off game goes live today and continues through November 12, 2016, on the Chicken of the Sea Facebook Page: https://www.facebook.com/ChickenoftheSea/.
The iconic seafood brand is also working with food and family bloggers and influencers to encourage them to create and share easy recipes using seafood in Chicken of the Sea EZ-Open cans, for eventual postings on the Chicken of the Sea Pinterest page.
Beyond responding to customer requests for greater convenience, Chicken of the Sea is launching its new EZ-Open cans in response to the January 2016 release of the Dietary Guidelines for Americans 2015-2020, which encourage Americans to choose seafood in place of other protein foods for two meals (or 8 ounces) per week. The report concludes that average seafood consumption is below recommendations for all U.S. age and gender groups and suggests dramatic changes in the American diet to increase this intake – such as choosing a salmon steak or tuna sandwich over traditional choices.
For Chicken of the Sea product info, recipe ideas and serving suggestions, go to www.chickenofthesea.com.
About Chicken of the Sea
Founded in 1914, Chicken of the Sea (COS) is a leading provider of healthy, sustainable and delicious seafood, offering not only a robust product line but the recipes and meal-planning insights needed to inspire seafood lovers to greater culinary creativity and inspiration. The company provides tuna, salmon, clams, crab, oysters, shrimp, mackerel, kipper snacks and sardines in cans, cups and pouches as well as innovative new products consistent with seafood’s growing status as a healthy “new” protein choice in America.
Headquartered in San Diego, COS sustainably sources its seafood products from around the world, and packages them at a state-of-the-art processing facility in Lyons, Ga., as well as at third-party facilities. The company is led by a team of industry veterans with more than 300 years of collective experience in the packaged seafood industry.
For information on Chicken of the Sea, including recipes, serving suggestions and nutritional and meal-planning insights as well as information on the latest new Chicken of the Sea products, go to www.chickenofthesea.com.
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