STAMFORD, Conn.--(BUSINESS WIRE)--HARMAN International Industries, the premier connected technologies company for automotive, consumer and enterprise markets today announced that multi-platinum band DNCE have been named the newest global brand ambassadors for JBL®. Beginning in October 2016, DNCE will partner with JBL to amplify the brand’s global marketing and awareness programs for products spanning consumer, professional and automotive audio.
“DNCE is one of the fastest rising musical acts in the industry with an incredible global following, matching up perfectly with the energy and authenticity of our flagship JBL brand,” said Ralph Santana, executive vice president, Chief Marketing Officer for HARMAN. “Joe Jonas and DNCE have a deep connection with fans that inspires tremendous engagement and a passion for music and culture. We have already begun to collaborate with the band and are planning some groundbreaking activations to bring fans even closer to the artists. Like the JBL brand itself, we want to bring epic experiences to those who love music as much as we do and Joe and DNCE are right there with us.”
“We are excited to partner with JBL, one of the most sought after brands in audio,” said DNCE. “As ambassadors we look forward to working together to share our sound in new and exciting ways.”
Fans can see JBL Everest headphones and Pulse 2 portable speakers featured in DNCE’s new music video for their hit song “Body Moves” released October 11. In addition, DNCE will appear across several JBL marketing and social channels including JBL.com and will participate in select events and experiential campaigns for JBL in the coming months.
The latest additions to JBL’s ambassador team reflect the brand’s continued emphasis on forging unique and integrated partnerships that reach deeply into culture via music, sports and entertainment. Through its partnerships with sports leagues such as the National Basketball Association, international music artists and acclaimed athletes and iconic venues, JBL is redefining how superior and robust sound quality elevates the experience no matter where people are – at the game, at the show, in the car or at home. Other JBL brand ambassadors include 2015-16 NBA Kia Most Valuable Player Stephen Curry; NBA All-Star and musician Damian Lillard; world-renowned musician, producer and humanitarian Quincy Jones; Indian composer and singer A.R. Rahman and soccer star Jerome Boateng, among others.
Fans can go to JBL.com/DNCE to learn more about DNCE’s new role as brand ambassadors.
Formed in 2015, DNCE is taking the pop landscape by storm. Anchored by front man Joe Jonas, DNCE’s debut EP “Swaay” has sold more than 17 million albums worldwide and their debut single “Cake by the Ocean” has gone double platinum and reached No. 1 on the charts in nine different countries including reaching number one on the Billboard Adult Top 40 chart. DNCE was named MTV’s New Artist of the Year and has performed at major events including the 2016 Billboard Music Awards, 2016 Radio Disney Music Awards, 2015 iHeartRadio Music Festival and Good Morning America.
HARMAN (harman.com) designs and engineers connected products and solutions for automakers, consumers, and enterprises worldwide, including connected car systems, audio and visual products, enterprise automation solutions, and connected services. With leading brands including AKG®, Harman Kardon®, Infinity®, JBL®, Lexicon®, Mark Levinson® and Revel®, HARMAN is admired by audiophiles, musicians and the entertainment venues where they perform around the world. More than 25 million automobiles on the road today are equipped with HARMAN audio and connected car systems. The Company’s software services power billions of mobile devices and systems that are connected, integrated and secure across all platforms, from work and home to car and mobile. HARMAN has a workforce of approximately 29,000 people across the Americas, Europe, and Asia and reported sales of $6.9 billion during the 12 months ended June 30, 2016. The Company’s shares are traded on the New York Stock Exchange under the symbol NYSE:HAR.
© 2016 HARMAN International Industries, Incorporated. All rights reserved. Harman Kardon, Infinity, JBL, Lexicon and Mark Levinson are trademarks of HARMAN International Industries, Incorporated, registered in the United States and/or other countries. AKG is a trademark of AKG Acoustics GmbH, registered in the United States and/or other countries. Features, specifications and appearance are subject to change without notice.