MEDIA ADVISORY: PGIM underscores “alpha” in first-ever advertising campaign

PGIM's full-page ad, running in the U.S., touts the company's perspective on opportunities borne of global urbanization. (Graphic: Business Wire)

NEWARK, N.J.--()--As institutional and retail investors continue to struggle to find yield in a low interest rate environment, PGIM today launched its first television, print, social and digital advertising campaign. The campaign highlights the company’s focus on delivering alpha and consistent investment performance through robust risk management and deep asset class expertise based on unique perspectives on long-term structural trends shaping the global economy.



PGIM Alpha Advertising Campaign

PGIM, a Top 10 global investment manager1 with more than $1 trillion in assets under management, today kicks off a new advertising campaign that marks the evolution of its global brand launched in January 2016. Today, the first wave of ads intended to capture the attention of investors hits broadcast business television networks in the U.S., as well as print and online financial news outlets.



Investors’ need to achieve their long-term investment goals

The campaign’s theme is based on PGIM’s fundamentals analysis, which provides insight into opportunities stemming from major global economic shifts such as:


PGIM, Prudential Financial’s global investment management businesses

  • $1 trillion in assets under management as of 9/30/16, operating in 16 countries on five continents.
  • 89 percent of benchmarked portfolios outperformed over the most recent three-year period.
  • 13 consecutive years of positive institutional net asset flows.
  • Serving six of the Top 10 Fortune 500 companies,2 and 23 of the 25 largest U.S. corporate pension plans.3


  • B-Roll of PGIM’s new advertising, as well as photos of stand-alone print or digital advertising, may be viewed and downloaded via Businesswire.
  • The two television ads may also be viewed on YouTube:

About PGIM

PGIM’s businesses offer a range of investment solutions for retail and institutional investors around the world across a broad range of asset classes, including fundamental equity, quantitative equity, public fixed income, private fixed income, real estate and commercial mortgages. Its businesses have offices in 16 countries across five continents and had over $1 trillion in assets under management as of September 30, 2016. PGIM is the global investment management businesses of Prudential Financial, Inc. (NYSE: PRU).

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1Pensions & Investments’ Top Money Managers list, May 30, 2016; based on Prudential Financial, Inc. total worldwide assets under management as of December 31, 2015.

2Based on CNNMoney, Fortune 500 list, 2016 annual ranking of America’s largest corporations, published June 2016.

3Based on U.S. Plan Sponsor rankings in Pensions & Investments as of December 31, 2015, published February 2016.


Prudential Financial, Inc.
Mayura Hooper, +1 973-367-7930




Prudential Financial, Inc.
Mayura Hooper, +1 973-367-7930