DUBLIN--(BUSINESS WIRE)--Research and Markets has announced the addition of the "Analysis of the Broadcast Video Content Marketplace in MENA" report to their offering.
The broadcast video content marketplace in MENA is undergoing a transition in delivery technologies and platforms lately. With revenues from advertisements almost stagnant from free to air channels, broadcasters and content producers are adopting Pay TV platform for content monetization.
Though Middle East and North Africa are considered as a single region, the content preferences vary across countries based on the political scenario, socio-economic environment, purchasing power, and demography. Hence there is a need for geo-targeted content strategy to expand in the region. Content licensing trends is undergoing a transition due to the emergence of OTT video and growth of Pay TV.
This study presents an overview of the major trends in the media content market place such as viewership across genres, trends during Ramadan, sports content distribution, steps on piracy, OTT video, expat population and content, content licensing and others. It also includes an insight on the major participants in the market.
Key Topics Covered:
- Executive Summary
- Market Overview
- Content Marketplace Trends
- Advertising The Future
- OTT Video Services, the MENA Cord-cutting for Real?
For more information about this report visit http://www.researchandmarkets.com/research/wflrlc/analysis_of_the