NEW YORK--(BUSINESS WIRE)--Countr is turning 21st century retailing on its head – launching the only social shopping platform allowing users to shop and buy from hundreds of leading stores in one tab, one cart. Countr’s approach is even more transformative for the e-commerce industry. Countr shoppers build a data profile as they use the site and then deploy that information as powerful currency with retailers who can reward avid shoppers as the valuable marketing force they are.
“Gone are the days of online shoppers just donating their data to retailers,” says Manon Roux, Co-Founder of Countr. “We built this platform to promote a fair exchange of information and products. We are out to change the way people experience online shopping and help them feel like they’re being recognized by retailers for who they are, not just how much they buy. The more we user-tested Countr, the more we realized we were onto something BIG.”
Countr generates a virtuous data feedback loop benefiting shoppers and retailers alike. The more a shopper interacts with the Countr community – saving, sharing, recommending, purchasing and reviewing products – the more his/her “Countrweight” score grows, unlocking ever-better deals and exclusives. Simultaneously, retailers gain a truer picture of each shopper’s influence and purchase intentions, improving their targeting and ending wasteful marketing spends. The “Countrweight” score, coupled with Countr’s algorithm, can help retailers sweeten the deal for each shopper, boosting conversion rates and reducing cart abandonment.
At launch, Countr is providing users with one-tab, one-cart access to hundreds of stores, including Forever21, Bloomingdales, Anthropologie, Zara, IKEA and BERGDORF GOODMAN, as well as upstarts like One Kings Lane and Aritzia. The site is continuing to add more go-to favorites and new brands to its style-savvy roster.
“Why should anyone need to have 20 tabs open every time you want to comparison-shop your favorite stores? With Countr, it’s easy to check out all the options in one place,” says Roux.
Countr also fits with the desires of the always-connected social generation – millennials and Gen Z who want online shopping to reflect their love of collaboration, conversation and customized experiences.
“Our shopper has access to a community that helps them find and buy what they’re looking for. They can group-shop with friends and ask for advice from product experts. Countr is built to be a fun, social space,” says Roux. “Retailers get to directly engage with tastemakers, increase their exposure to new customers and conduct real-time market research. No other site creates a modern e-commerce environment where open communication – sharing of ideas, preferences and intentions – fuels transactions and mutual satisfaction like Countr does.”
Today retailers and brands can merchandize on Countr through an affiliate relationship. Countr is currently live for desktop use and launching on mobile in Q1 2017.
In early 2017, Countr will also launch its Countr Seller Cloud, offering a much more targeted platform. Retailers will be able to create their own Countr store, generate personalized real-time offers and product campaigns, and deploy tools for inventory and demand optimization. The platform will also help stores reach out and connect with their best customers, advocates and ambassadors who can be incentivized to amplify the retailer’s reach.
Could Countr be the Amazon killer? Maybe. What is certain is Countr’s ambition to be the most efficient online marketplace, one where retailers and shoppers respect each other as partners in a win-win relationship.
Countr is smart shopping for the social generation. Based in New York, Countr is the only social shopping platform allowing users to one-stop comparison-shop and buy from hundreds of leading stores in one tab, one cart. Countr also helps consumers wield their personal shopping data profile – their “Countrweight” score – as powerful currency with retailers. The more a shopper interacts with the Countr community – saving, sharing, recommending, purchasing and reviewing products – the higher their value as a prospect and influential marketer for retailers who then reward them with ever-better deals and exclusives. Countr is free to join. Learn more at www.countr.com.