SAN FRANCISCO--(BUSINESS WIRE)--New evidence shows that shifting to a customer-centric innovation approach is becoming increasingly critical to survive in the modern marketplace. Emerging techniques are empowering forward-thinking B2B companies to routinely eliminate most of their commercial risk.
Noted thought leader Dan Adams – founder of the AIM Institute and creator of New Product Blueprinting – has developed a cost-effective approach to customer-centric innovation that empowers companies to more effectively leverage customer insights early in the NPD process. His research indicates that organizations that implement his methodology successfully reduce commercial risk to support long-term, organic growth. He’ll be joined by Planisware’s Director of the Innovation and PPM Practice, Keith Duncan, for a webinar on October 18th that examines this new approach.
Together, Dan and Keith will present methods for businesses to incorporate into their organizational planning processes to instill confidence that they’re targeting the right goals and have the right tactics to achieve them, resulting in higher ROI and improved performance.
Attendees will learn:
- What they might be doing backwards in product development processes
- How to know what customers really want in a product – and ways to ask questions to get precise customer and market insights
- How to reduce risk and improve market acceptance for every product launch
- How to create an innovation roadmap that aligns the organization (R&D, sales, manufacturing, HR, IT, marketing) around the same goals: Developing the differentiated products your customers really want
The one-hour webinar will include a 10-minute live Q&A session for input from the audience. All registrants will receive a copy of Dan Adams’ new white paper, Timing is Everything, and a link to the webinar recording after the event.
Webinar: Driving Sustainable Growth by Leveraging Customer Insights
Speakers: Dan Adams, founder of the AIM Institute and creator of New Product Blueprinting, and Keith Duncan, director of the Innovation and PPM Practice for Planisware
Date and time: Tuesday, October 18, 2016 at 2 pm ET
Planisware is a global provider of Project and Product Portfolio Management software solutions. Planisware's acclaimed configurability accommodates the company's customers across a variety of industries and empowers users to align the solution with key business programs and portfolio management processes. To learn more about Planisware, please visit www.planisware.com or call 888-752-6479.