CHENNAI, India--(BUSINESS WIRE)--Customer Analytics Technologies Inc., owner of SaaS-based Customer Experience Management platform CloudCherry announced that it has raised their Series A Funding of $6M from Vertex Ventures, Cisco Investments and IDG Ventures India. This capital infusion will be used for CloudCherry’s global expansion, with a strong focus on the US, South East Asia and the Middle East. CloudCherry’s CEM platform is enjoying tremendous success in Asia already, with many leading brands using the platform to understand Customer Experience today. The product is also seeing exciting early wins in the North American markets and is set to welcome many more soon.
CloudCherry is a real-time, Omni-channel Customer Experience Management (CEM) platform that helps customer-facing brands track, measure & improve Customer Delight – which results in increased loyalty & profitability. The CEM platform is a customizable, easy-to-deploy product which brands can use to measure key metrics, gain actionable insights, address issues as they happen, analyse sentiment and give brands a CX One View of their customers across their entire journey with them. CloudCherry works with brands like World of Titan, HDFC Bank, Central, Voonik, Caratlane and others.
Vinod Muthukrishnan, Co-founder & CEO of CloudCherry, said, “With this funding support, we are many steps closer to making our presence global and becoming the name synonymous with Customer Experience!”
Ben Mathias, Managing Director and India Head of Vertex Ventures, said, “We believe the next generation of global SaaS companies will be built out of India. CloudCherry is one such company that has been able to leverage India’s deep technology talent to build and sell products in a global market. Vinod, Vijay, Prem and Nagendra have done a tremendous job in building a solution that is driving significant ROI for many customers across the world.”
“When IDG Ventures first met CloudCherry, we knew that the potential they had was tremendous. And in no time, they’ve really made a mark in the market, not just in India but across several countries, with a product that we’ve seen growing leaps & bounds almost every day. In this round, global expansion is the focus, and with CX becoming an everyday topic of discussion in every organization, the timing can’t be any better," said TC Meenakshi Sundaram, Founder & Managing Director of IDG Ventures India.