NEW YORK--(BUSINESS WIRE)--Advertising Age, the leading global source of news, intelligence and conversation for the marketing and media community, and iHeartMedia, the leading media company in America with a greater reach in the U.S. than any other radio or television outlet, announced a partnership to hand the microphone over to the most creative people in the businesses of advertising, marketing and communications to let the rest of us listen as they talk openly and honestly about their craft.
Tagline will give listeners an insider’s perspective on what the world that influences pop culture is really all about. The new podcast series will air twice a month on iHeartRadio and Advertising Age and feature a rotating series of the most talented and entertaining people in the business tackling everything from the most pressing questions to the most annoying trends. The content and the participants will evolve organically as each episode concludes with this week’s Tagline host tagging the next guests via an unprompted phone call.
“We are excited and a little scared to turn the mic over to our friends in advertising, to create the most honest, inspiring and entertaining dialogue on the industry,” said Gayle Troberman, Chief Marketing Officer of iHeartMedia. “Everything sound is exploding, radio, streaming and podcasts are all up significantly year over year, so the time is right to create an original audio series for the advertising community. We suspect there will be no shortage of talent or opinions to keep the content and listeners flowing.”
"Every day, people in the marketing community are whispering about what’s happened and what’s next – and now Tagline will let people all across the industry listen to those otherwise private conversations," said Josh Golden, Publisher of Advertising Age. "Our audience wants to hear about the real conversations, frustrations, insights and resolutions that happen in the conference rooms late at night and this partnership with iHeart will expose exactly that.”
Produced by iHeartRadio, iHeartMedia’s digital music and streaming radio service with more than 90 million registered users and over a billion downloads, the first season of Tagline will launch in November and include 24 podcasts and special edition episodes corresponding with select industry events. The audio collaboration will be available for listeners via iHeartRadio, which is now available on 90 unique device platforms spanning in-home entertainment, wearables, gaming, mobile and auto, as well as on AdAge.com.
Tagline was announced last night during Advertising Week by Bob Pittman, Chairman and CEO of iHeartMedia at an exclusive VIP event hosted by iHeartMedia and the Ad Council, which also featured an intimate performance with recording artist John Legend.
About Advertising Age
Advertising Age is the leading global source of news, intelligence and conversation for the marketing and media community. Ad Age connects today’s top marketers and brands online, in print and in person with analysis and insights, events including the Ad Age Digital Conference and Ad Age A-List & Creativity Awards, and industry data including the Agency Report and Leading National Advertisers.
With over a quarter of a billion monthly listeners in the U.S. and over 85 million social followers, iHeartMedia has the largest national reach of any radio or television outlet in America. As the leader in multiplatform connections, it also serves over 150 local markets through 858 owned radio stations, and the company’s radio stations and content can be heard on AM/FM, HD digital radio, satellite radio, on the Internet at iHeartRadio.com and on the company’s radio station websites, on the iHeartRadio mobile app, in enhanced auto dashes, on tablets, wearables and smartphones, and on gaming consoles.
iHeartRadio, iHeartMedia’s digital radio platform, is the fastest growing digital audio service in the U.S. and offers users thousands of live radio stations, personalized custom artist stations created by just one song or seed artist and the top podcasts and personalities. With over a billion downloads, iHeartRadio reached 90 million registered users faster than any other radio or digital music service and even faster than Facebook.
iHeartMedia’s platforms include radio broadcasting, online, mobile, digital and social media, podcasts, personalities and influencers, live concerts and events, syndication, music research services and independent media representation. iHeartMedia is a division of iHeartMedia, Inc. (OTCBB:IHRT). Visit iHeartMedia.com for more company information.