GREENSBORO, N.C.--(BUSINESS WIRE)--Designers from Wrangler®, a leader in jeanswear and apparel, stole the show over the weekend by showcasing the creativity behind the fashion at the company’s North American headquarters.
As an iconic American jeansmaker, Wrangler is at the forefront of the vintage style movement. From the 1970s-inspired collection sold at Urban Outfitters to the retro styles worn by celebrities and fashion icons, the Wrangler brand is more trend-forward than ever before. At last weekend’s Greensboro Fashion Week (GSOFW), Wrangler designers presented key heritage products and looks ranging from casual everyday styles to bolder bohemian and western-influenced trends.
“Wrangler is always looking ahead – toward new industry trends, innovations in style and comfort, and one of a kind designs,” said Korie Lovette, Merchandise Manager at Wrangler. “Greensboro Fashion Week was a unique opportunity to showcase our hottest, fashion-forward products, and bring together worldwide trends on one stage.”
As the title sponsor of GSOFW, Wrangler participated in a variety of events during the week of September 19, showcasing product lines for men, women and children. Wrangler designers also tapped into themes presented in its new national advertising campaign to show head-to-toe looks with customized jeans, denim jackets and other popular styles, urging audience members and consumers to be ready, be comfortable and embrace whatever the day holds.
Following on the heels of New York Fashion Week, GSOFW is an annual event celebrating creative talent in North Carolina’s Triad region, using the power of fashion to further community initiatives, charitable programs and educational opportunities. The experience also serves to rally support for the ongoing development and revitalization of the city’s central business district.
Wrangler® apparel is available nationwide in mass retail outlets, select department stores and specialty retailers including work apparel chains, farm & fleet, and western stores, as well as through online and catalog retailers. To find a retailer or for more information on the Wrangler family of products visit Wrangler.com or call 888.784.8571.