BOSTON--(BUSINESS WIRE)--PAN Communications, an integrated marketing and PR agency serving the tech, healthcare and consumer tech industries, has been named the agency of record for roOomy. By partnering with PAN Communications, the roOomy app continues to make waves among home buyers, sellers, realtors and furniture retailers for its ability to provide the ultimate 3D customization experience for consumers and uniquely conceptualize living spaces.
roOomy solves the visualization struggles that comes with buying/selling homes, or choosing furniture that will fit perfectly in a new space. Often, one of the biggest challenges in buying and selling homes is that people can’t easily understand how their new living room or bedroom can look beyond the current furniture. roOomy uses virtual reality to fill the gap between what’s currently there and how great a new space can look. Real estate companies also can virtually stage listed properties to sell them quicker, while retailers are able to showcase how furniture and accessories will look in a new home.
“From our immediate kick-off, PAN Communications has brought their media savvy expertise to the table and we quickly started seeing the results from a strategic outreach program,” said Erika Dalagar, Marketing and Communications Manager for roOomy. “Our integration with the team has been seamless and we are quickly seeing the benefits of a partner that truly works as an extension of our marketing department.”
roOomy chose PAN because of the agency’s integrated approach and its dedication towards driving results in a fast-paced and competitive market. PAN will be working closely with roOomy’s marketing team to tell the company’s story, increase their thought leadership in the virtual reality space and ultimately help drive sales and growth. The firm is continuously expanding its expertise within this segment of tech (VR, AR, etc.) and this new partnership is recognition of that commitment to this disruptive market.
“roOomy is a great example of using cutting-edge technology to simplify a real-world challenge. It removes the fear factor of designing, and even staging a room, to make it seamless and easy for people to see,” said Katie Blair, Vice President at PAN Communications. “Based on our analytics, we’ve already seen tremendous inbound responses from our content-driven and media relations focused program, and are eager to take that momentum to the next level.”
About LOFT Inc.
LOFT Inc., is an innovator in the 3D visualization of home furnishings in rooms. Its core technology enables photographs of a room to quickly be turned into a 3D environment that can be redecorated and is used by leading branded furniture retailers. Its cloud based platform roOomy, enables virtual staging and redecoration in 3D of real estate listings, connecting home furnishings retailers and the real estate community with consumers at the moment they are considering a home purchase.
Founded in 1995, PAN Communications is a data-focused integrated marketing & PR agency servicing technology, healthcare and consumer tech brands. With offices in Boston, San Francisco, Orlando and New York, PAN delivers insight-driven, measurable public relations programs for leading and emerging brands nationally and globally, such as SAP, Carbonite, MediaMath, BlueCoat, Maestro Health and Fuze, to name a few. The firm provides today’s modern marketers with impactful communications, influencer relations, social media and digital services that continue to expand on its brand equity. For more information visit our website at www.pancommunications.com, subscribe to our blog, follow us on Twitter (@PANcomm) or call 617.502.4300.