Marketing Architects Continues to Redefine Traditional Media with Team Expansion

New team members fulfill key roles in agency’s client services and analytics teams

MINNEAPOLIS--()--While companies invest millions in digital marketing channels, Minneapolis-based Marketing Architects is sticking with traditional media to increase ROI and brand awareness – and it’s working. Today, the company announced six new hires to its ever-growing team. The new hires will fulfill key client services and analytical roles, helping to further boost success for clients like Transcend and Beach Body by transitioning the focus from online to innovative offline marketing.

Alexandra Dallman was hired as a Marketing Analyst. Dallman will be responsible for providing in-depth analysis and insight on the ongoing development of products for ZOOMWORKS, Marketing Architects’ product development subsidiary. Her previous roles include IT Database Developer with Fastenal Company and Software Development Intern with IBM.

Ashley Hagman was hired as an Account Director on the advertiser services team. Hagman will lead client account teams in providing strategic direction to deliver new solutions to clients’ traditional media challenges. Prior to Marketing Architects, Hagman served as an Account Director for Bluespire Marketing where she managed digital marketing efforts for clients and developed strategic marketing and advertising plans for several entities.

Becca Scribner was hired as a Marketing Analyst on the analytics team. In her role, Scribner will solve a variety of problems, providing strategic insights that lead to marketing growth. Before joining Marketing Architects, Scribner held several internships throughout college where she studied various financial market sectors and aggregated market data to create summary statistics and market forecasts. Scribner earned a bachelor’s degree from Carleton College.

Brooke Kron was hired as an Account Manager on the advertiser services team. In this role, Kron will oversee day-to-day communication with client marketing teams while developing, managing and executing client strategic account plans to deliver against set objectives. Kron previously served as an Account Executive at Robert Half Technology and Business Development Representative at Epicor Software.

Stephanie Burns was hired as an Account Director on the advertiser services team. Burns will lead the day-to-day contact, management and optimization of client accounts and provide counsel to help direct marketing businesses achieve profitable results and growth. Prior to her new role at Marketing Architects, Burns was an Account Supervisor at Bluespire Marketing.

Terry Truebenbach was hired as the Director of Infrastructure at Marketing Architects. In this role, Truebenbach will develop a systems infrastructure that helps agency harness the power of technology. He will also be tasked with bringing new perspectives and advanced strategic direction to assist in the expansion of the agency’s enterprise applications. Previously, Truebenbach served as the Manager of Network Engineering at Hawaii Dialogix Telecom and an Infrastructure Architect at MedNet Solutions.

“Through our innovative method of rapid testing, we are constantly uncovering insights into how to best use traditional media to boost client success – both online and off,” said Chuck Hengel, founder and CEO of Marketing Architects. “Talent is a crucial part of the process. Adding the expertise of these six individuals not only solidifies our strong client-facing and internal teams, it is essential as we continue to expand in the traditional media realm.”

About Marketing Architects

Marketing Architects is a Minneapolis-based, direct response advertising agency with a 19-year history of launching direct-to-consumer brands in radio and television. Through a unique “all-in” approach of investing its own money to rapidly track clients’ success, Marketing Architects has helped a wide variety of clients successfully grow their products to household names. In 2011, Marketing Architects launched a product development sister company called ZOOMWORKS bringing to market its own product innovations like the HurryCane. For more information about Marketing Architects, visit www.marketingarchitects.com.

Marketing Architects is a registered trademark of Marketing Architects Inc.
HurryCane is a registered trademark of HurryWorks LLC.

Contacts

For Marketing Architects
Rob DeMars, 952-449-2557
rdemars@markarch.com
or
Alyse Brunella, 612-455-1770
alyse.brunella@padillacrt.com

Contacts

For Marketing Architects
Rob DeMars, 952-449-2557
rdemars@markarch.com
or
Alyse Brunella, 612-455-1770
alyse.brunella@padillacrt.com