LOS ANGELES--(BUSINESS WIRE)--Please replace the release with the following corrected version due to multiple revisions.
The corrected release reads:
THE BRANDED ENTERTAINMENT NETWORK ANNOUNCES INCREASE IN INTEGRATIONS IN STREAMED CONTENT
Industry-leader BEN Projects to Partner on More Than 5K Brand Integrations in 2016
The Branded Entertainment Network (BEN), the world’s first global network for branded entertainment, today announced several key data insights pointing to branded integrations as an underutilized, but critical part of global brands’ marketing mix to combat a rapidly changing TV advertising market.
According to BEN’s analysis, non-ad supported TV audiences, such as Netflix and HBO, are now nearly 25% of ad-supported broadcast TV based on average minute viewership and are growing rapidly. However, despite the large non-ad supported TV market size, brands are spending only an estimated $500 million -- or less than 2% of the $26 billion broadcast TV market -- on branded product integrations. As a result, as advertising dollars catch up to audience growth, branded integrations are poised to rapidly accelerate and become a critical part of global brands’ marketing mix.
“BEN has exclusive access at scale to premium content across TV/OTT, film and social media influencers. BEN’s unrivaled content access, combined with matching technology and metrics, provides brands with the ability to reach their target audience through authentic integrations in top non ad-supported content,” said CEO of BEN, Gary Shenk. “We are seeing brands look at the non-ad supported content landscape, particularly OTT (eg Netflix, Amazon, Crackle, Hulu) and premium cable (eg HBO, Showtime), as the new big move in advertising. Innovative brands are taking notice of where the viewers are going and adjusting their budgets accordingly.”
According to an April 2016 survey among brand marketing and advertising professionals, conducted by Ipsos Public Affairs, 86 percent of respondents believe that branded integrations are an effective way to reach targeted audiences and 88 percent believe that people are influenced by the brands they see represented in all content mediums.
About The Branded Entertainment Network (BEN)
The Branded Entertainment Network empowers agencies, brands, publishers, and other media producers to capture the attention of audiences worldwide by integrating premium and timely entertainment content into their communications. From the world’s leading product integration platform (BEN), to the largest daily feed of celebrity content (Splash), to the global leading agency for rights and music clearances (Greenlight), Branded Entertainment Network helps elevate projects, amplify brands, and captivate audiences.