LOS ANGELES--(BUSINESS WIRE)--In an effort to assist family businesses in more successfully transitioning to future generations, the USC Marshall Family Business Program is holding an educational forum titled, “Exploring the Critical Issues in Creating Successful, Multi-Generational Family-Owned Businesses.”
With fewer than four percent of family businesses successfully transitioning to the fourth generation, this forum, set for Oct. 6th at Town & Gown on the USC University Park Campus, will address what organizers call the single most important challenge facing family businesses today.
“Family businesses comprise 90 percent of businesses in America and account for 80 percent of all jobs in the U.S., yet only 40 percent transition successfully to the second generation and only 12 percent make it to the third,” said Ken Ude, director of the USC Marshall Family Business Program. “With the aging baby boomer population, the issue of generational transition has never been more critical.”
The forum will feature sessions led by prominent authorities on family business, including Lee Hausner, Ph.D., an author and international expert on family business issues and senior advisor to the USC Marshall Family Business Program, and Jonathan Flack, U.S. family business practice leader and partner, PwC U.S., who will preview the results of the firm’s 2016 Family Business Survey. The program will be introduced by James. G. Ellis, dean of the USC Marshall School of Business.
“Over the past decade, I’ve seen family businesses thrive – they’re carrying their operations into the next generation and bucking the usual trends such as success challenges, governance and growing pains which are becoming less of a burden,” said Flack. “I look forward to sharing PwC’s latest research and insights into both the challenges and opportunities facing family-owned business today.”
The forum will begin at 8:30 a.m. and conclude following a luncheon panel. The forum is co-sponsored by Crystal & Company, GenSpring Family Offices and PwC.
Further information on the USC Family Business Program and online registration for the event can be found at www.marshall.usc.edu/familybusiness. Registration fees are $95 for individuals and $250 for a family of four. Current USC students are complimentary and registration fees for USC Marshall Family Business Program members is included in their program membership.
USC Marshall School Family Business Program
The mission of the USC Marshall Family Business Program is to ‘Create Sustainable Value by Increasing the Professionalism of the Business and the Effectiveness of the Family’. Program members and participants gain enhanced skills to grow their business and build a family legacy.