SAN DIEGO & LAS VEGAS--(BUSINESS WIRE)--VizExplorer, a leading provider of operational intelligence solutions for the gaming industry, today announced that it has signed an agreement with Shooting Star Casinos of Minnesota to install multiple operational products at its Mahnomen and Bagley gaming properties.
As part of the agreement, Shooting Star Casinos will install the next-generation hostVizOps™ product which includes mobile access to player data, instant host notifications in response to real-time, on-property player activity, alongside a slew of enhancements that empower hosts to improve the VIP experience at both properties.
Shooting Star has also licensed floorViz™ for slot floor and profit optimization, and campaignViz™ to give its marketing department improved campaign management, customer segmentation and reporting capabilities across its multiple properties.
“The Shooting Star team is excited to bring VizExplorer on board, and to start deploying what we believe are the best software tools available to drive operational intelligence, promote business efficiency and generate revenues at two, and soon three of our properties,” said William Marsh, General Manager at Shooting Star Casinos.
"By utilizing the real-time capabilities of hostVizOps™, both the marketing and services of known customers will have a positive impact on improving customer satisfaction. We look forward to assisting all operational users by providing them with critical insights and allowing them to anticipate, respond and take action on those insights," added Jeffrey Hoss, VizExplorer Vice President of Business Development.
Shooting Star Casino properties in Mahnomen and Bagley, Minnesota are owned and operated by the White Earth Nation, with a new casino planned for 2018.
The agreement was handled by VizExplorer reseller Game Changing Technologies, a provider of licensing and consulting services to companies doing business in the casino industry. VizExplorer solutions will be integrated with technology solutions from House Advantage and Aristocrat.
VizExplorer will be demonstrating its products at G2E Las Vegas, September 27-29, 2016 in Booth #3846 at the Sands Expo.
VizExplorer offers Operational Intelligence (OI) solutions to the casino industry. The next generation in data driven decision making, OI delivers on the promise of business intelligence by letting businesses analyze live, fast-changing data and take immediate action using a single toolset. VizExplorer’s applications and tools enable enterprises to address smart space and profit optimization, marketing campaign management, CRM and customer service. VizExplorer is led by a team of distinguished OI experts, seasoned industry veterans and world class software developers devoted to building the very best products backed by extraordinary support. VizExplorer is headquartered in San Diego, with offices in Las Vegas and Wellington, New Zealand. www.vizexplorer.com