NEW YORK--(BUSINESS WIRE)--Percolate, The System of Record for Marketing®, today announced several new product features for its enterprise software platform for marketers. In the past, these activities took place across email, spreadsheets, slide presentations, and disparate file sharing services. Percolate’s newly enhanced System of Record for Marketing® gives marketers a single unified system to plan, create, and execute all their marketing.
“Right now, there are a bunch of simple questions that are really difficult for marketers to answer: What is my team working on? What campaigns are live across our marketing channels? How is the content performing?” said Percolate CEO Noah Brier. “The only way for marketers to get visibility and manage the complexity is to have a single system that captures the activities of their teams and agencies. The features announced today will give marketers a new way to connect their various brands and regions, systematize routine marketing activities, and measure their results in the way that makes the most sense to them.”
The insight behind this new feature is that many of the campaigns a marketer creates throughout a year follow a similar pattern of milestones and deliverables, and they shouldn’t have to recreate the wheel each time. Program Templates allow marketers to have pre-configured workflows, deliverables, and approvals for the marketing programs they use most often. Whether it’s a repeating event, a weekly blog post, or a seasonal multi-channel campaign, they can now quickly reference what’s worked well in the past, efficiently organize their teams and agencies, and focus more of their time on the creative and strategic work of building brand.
The totally new and redesigned Analytics platform includes a visual report builder and interactive dashboards that give marketers insights into the performance of their social and content marketing. Unlike traditional products that focus exclusively on engagement metrics, Percolate Analytics also provides operational analytics, which allow marketing leaders to tie the team’s activities to their results. Marketers can analyze all data within Percolate based on marketing characteristics, and discover insights around audiences, customers, products, content themes, and more.
Teams and Hierarchies
With this new capability, Percolate customers can map their brands and markets so they have global visibility while maintaining team-level control. Now global brands can coordinate their marketing across brands, regions, and channels no matter how unique their brand or organizational structure. This also enables teams to share successful content and campaigns with other teams, enabling marketing teams to continuously learn from and scale the most effective marketing content.
Percolate is The System of Record for Marketing®. Our end-to-end web and mobile software connects marketing teams, tasks, creative, data and software tools to accelerate productivity, reduce operating costs and help businesses of all sizes grow their revenue. Visit www.percolate.com for more information.