TEL AVIV, Israel--(BUSINESS WIRE)--Tel Aviv-based social gaming start-up Playtrex (http://playtrex.com), is looking to breathe new life into the social poker market with “Wild Poker”, a highly compelling new freemium poker game with an exclusive strategic twist, released on 25th August 2016 as an open-beta.
Wild Poker is Texas Hold’em but with an added layer of strategy that draws, in a very simple way, from the popularity of turn-based digital strategy games like Hearthstone. Users can play as one of an array of colorful characters, each with its own particular strategic “power up”. Players must harness their special “animal instincts” to master the game.
Wild Poker was created after over 12 months of thorough research undertaken to better understand users’ needs and behaviour. After studying the current social poker sector, Playtrex found issues with monetization and low levels of retention and has built a game that tackle these issues. With a focus on high engagement and a compelling player journey, Playtrex aims to shake up the market with an offering that will create high retention and monetization.
The online mobile gaming is a $37 billion market with a 15% annual increase, while social casino gaming alone is currently worth $4 billion. Playtrex believes that the social poker market has become stagnant due to a lack of differentiation and is in desperate need of a new “killer app”.
“Social gaming is booming, so we think that the timing for a fresh new take on the genre is perfect. Nowadays, social poker, once the jewel of social casino gaming, is being abandoned by players because there is too much of the same out there. In addition, the user acquisition market has become saturated, and the low retention rates fired back as monetization issues”, said Daniel Kashmir, CEO at Playtrex.
Playtrex’s CEO has further noted that “Wild Poker is a new kind of social poker game offering a different experience. Wild Poker addresses a larger market by providing an added layer of strategy which is appealing to both strategy gamers and social poker players, resulting in a high monetization and in a journey that keeps players coming back for more.”
For More information on Playtrex, visit: http://playtrex.com/