Global 3D Animation Software Market to Witness Growth Through 2020 Owing to Increased Demand from the Gaming Segment: Technavio

LONDON--()--According to the latest market study released by Technavio, the global 3D animation software market is expected to grow at a CAGR of more than 12% during the forecast period.

This research report titled ‘Global 3D Animation Software Market 2016-2020’ provides an in-depth analysis of the market in terms of revenue and emerging market trends. This market research report also includes an up to date analysis and forecasts for various market segments and all geographical regions.

Request a sample report:

Technavio’s sample reports are free of charge and contain multiple sections of the report including the market size and forecast, drivers, challenges, trends, and more.

The report categorizes the global 3D animation software market into the following four major industry segments, of which the top three are discussed in detail below:

  • Media and entertainment
  • Architecture, Engineering, and Construction (AEC)
  • Automotive industries Services
  • Others

Media and entertainment industry with 60% of the market share is the largest contributor of revenue in the global 3D animation software market, followed by the AEC at 20% and automotive industries at 10%, both of which use 3D animation software and rendering tool for designing prototype and also for R&D. The others segment includes the use of 3D software in web content development, and in industries such as medicine, and education.

Global 3D animation software market by media and entertainment industry

The global 3D animation software market by the media and entertainment industry is expected to grow at a CAGR of close to 14% during the forecast period. Gaming is one of the major global industries that extensively relies on the competence of 3D animations to create engrossing visual effects. Nearly 90% of the games developed since 2010 use 3D animation.

The success of multiplayer online battle arena (MOBA) titles indicates a subtle but noticeable transition of the gaming market. MOBAs have become one of the most popular genres of gaming as they offer similar fast-paced action as the first-person shooter games. It features impressive visual effects, resulting in an increase in the demand for 3D rendering and animation software. In 2014, the subscribers for the game World of Warcraft, initially released in 2004, surged to 600,000 globally post the release of its sequel, Warlords of Draenor. The game generated a revenue of USD 1 billion in the release year, and the total subscriber numbers reached nearly eight million worldwide. The main reason for the increased subscriptions was the inclusion high quality visual graphics and features that gave a life-gaming experience while playing.

Animated movies are rapidly gaining popularity among the global audience. In 2014, DreamWorks Animation studio generated over USD 11 billion at the box office, for the latest releases in its movie franchises, which includes the Shrek, the Croods, and Kung Fu Panda.

3D animation is also being widely adopted in the advertisement market as well. Tony the Tiger was one of the most popular and initial cartoons used for advertisement. The Hyundai Metaphors ad released in 2014 became of the most popular advertisements of that year. “As of 2015, big brands such as LG, Rolls Royce, and Motorola are using 3D animation to create ads for their products. Thus, the growth in demand for 3D animated ads, movies, and games has led to a consequent increase in demand for 3D animation software,” says Ujjwal Doshi, a lead analyst at Technavio for media and entertainment services research.

Global 3D animation software market by AEC industry

The global 3D animation software market by AEC industry is expected to grow at a CAGR of more than 9% during the forecast period. Architectural animation helps in designing and understanding the details of the structure along with the landscape and terrain conditions. Further, in some cases, it can also be used to estimate the vehicles' and the people capacity of any particular structure. Unlike traditional 2D architectural design drawings, which could not be corrected once done, 3D animation is more efficient and less time consuming.

The use of animation in architecture gives a better picture of the project before the project is built. Thus, providing the designers and stakeholders a realistic view of the completed project. However, the high licensing cost of the 3D animation software makes it less attractive for small designing companies. “Apart from designing, the 3D animation is also being used for risk mitigation and creating awareness regarding safety around construction sites. Clients are insisting on looking at the 3D model to look at how the projects will look like and how they will be constructed,” says Ujjwal.

Global 3D animation software market by automotive industry

Use of 3D animation is quite common in the automotive industry. Automotive market, especially in Europe, makes immense use of the 3D animation software for manufacturing cars to give an enhanced overall appearance and design. The global 3D animation software market in the automotive industry is expected to grow at a CAGR of more than 9% during the forecast period.

The main aim of animation in the automotive market is to use 3D visualization to enhance the design of the product. For example, in 2015, the engineers at the Ford Motor Company used 3D mapping to observe and rectify issues in the design stage like problems in surface paint coating and manufacturing of the rear axle parts for their F-Series pickup trucks.

In addition, the use of holographic images, which takes less time and money as compared to the physical model, is also becoming popular among manufacturers. This technique gives the designers more control in presenting a design and helps facilitate the design iteration phase. The 3D animated models can also be circulated easily among the stakeholders through software that enables sharing of 3D data files. For example, the cloud-based workflow from Zebra allows users to upload their 3D data file for holographic printing. It supports a wide range of 3D animated data such as BIM models, CAD files, laser scans, and files from popular 3D data programs such as Maya, Sketch-up, 3D Studio Max, Revit, and AutoCAD.

The top vendors highlighted by Technavio’s media and entertainment research analysts in this report are:

  • Adobe
  • Autodesk
  • Corel
  • Electric Image Animation System
  • Maxon
  • Side Effects Software

Browse Related Reports:

Do you need a report on a market in a specific geographical cluster or country but can’t find what you’re looking for? Don’t worry, Technavio also takes client requests. Please contact with your requirements and our analysts will be happy to create a customized report just for you.

About Technavio

Technavio is a leading global technology research and advisory company. The company develops over 2000 pieces of research every year, covering more than 500 technologies across 80 countries. Technavio has about 300 analysts globally who specialize in customized consulting and business research assignments across the latest leading edge technologies.

Technavio analysts employ primary as well as secondary research techniques to ascertain the size and vendor landscape in a range of markets. Analysts obtain information using a combination of bottom-up and top-down approaches, besides using in-house market modeling tools and proprietary databases. They corroborate this data with the data obtained from various market participants and stakeholders across the value chain, including vendors, service providers, distributors, re-sellers, and end-users.

If you are interested in more information, please contact our media team at


Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 630 333 9501
UK: +44 208 123 1770

Release Summary

According to the latest market study released by Technavio, the global 3D animation software market is expected to grow at a CAGR of more than 12% during the forecast period.



Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 630 333 9501
UK: +44 208 123 1770