AUSTIN, Texas--(BUSINESS WIRE)--Proof, the innovative business impact analytics company that computes the connection between marketing and revenue, has recruited top software technology leader Tom Bishop as co-founder and CTO.
Proof is the first software company to accurately compute the contribution that a marketing and communications team makes to actual ebusiness performance. It was designed to be easy to use by anyone in the company, without the need for technical or analytics expertise.
“There are so many great start-ups right now, but Proof really caught my eye,” Bishop said. “This was an opportunity to work with a great team that has solved one of the greatest riddles in business: ‘What am I getting for my marketing dollars?’ The big breakthrough was to combine long-proven algorithms with a really awesome user experience, so that anyone can get proof quickly, easily and accurately.”
After leading global product transformations at IBM, BMC Software, IronStratus and StoredIQ (IBM), Bishop co-founded financial technology startup Honest Dollar with William Hurley in March 2015. When Goldman Sachs purchased Honest Dollar just one year later, Bishop had many options for what to do next.
“As I spent time with the Proof team – most of whom I already knew – the power of their app became very evident,” said Bishop. “Marketing is just the first obvious use case for Proof. For so long, tying the impact of marketing and communications to overall business performance has been the Holy Grail for a lot of companies. Proof makes that possible.”
CEOs, CFOs, CMOs and Sales leaders have a burning desire to understand and optimize marketing’s ability to create business value, particularly in B2B companies where the cause-and-effect relationships can’t be observed. That need – and the resulting frustration – have been growing for years. Yet at the same time that companies are struggling to extract insight and value from their data, both IT and data science organizations are over-stretched, and their priorities are often consumed by other parts of the business. Proof gives every team exactly what they need to move the business forward, with a very rapid payback period.
Prior to joining as CTO, Bishop served as a technology advisor to Proof for the past year. He also escalated his involvement to become an investor in the company.
Founded in 2015, Proof is the first software company in the world to deliver what has always been elusive for marketing and communications, a solution that enables individuals and organizations to accurately compute the time to impact and business value of marketing and communications performance. Co-created with an array of top marketing, PR, procurement, and business leaders, Proof connects the dots to create a powerful portrait of business value – not just cost optimization. @get_proof