Non-Profit Beautify Earth and Team Up on 10-city Mural Tour Based on Zappos’ 10 Core Values

SANTA MONICA, Calif.--() and non-profit Beautify Earth teamed up to create a wave of murals across the country, sourcing local artists to interpret the 10 core values of Zappos into their artwork. Murals are being created on buildings in New York, Boston, Philadelphia, Baltimore, Miami, Chicago, Austin, San Diego, San Francisco and Los Angeles. Each of the murals will embody one of the Zappos 10 core values. Los Angeles had two murals painted, and a special hometown mural will be created in Las Vegas by the local Zappos team which ties together all of the core values.

The multi-city mural project is part of a larger mission at Zappos. The “Downtown Project” was created to restore the culture and well-being of downtown Las Vegas. Zappos believes that bringing beauty to communities is a crucial element in creating a culture which values the arts, and ultimately a more beautiful world. Beautify Earth projects help to improve local economies, inspire walking cities and increase community participation. Together Zappos and Beautify Earth believe they can help communities create cost effective paths to become more accessible, lively, inspiring, and culturally stimulating.

The 10 core values of Zappos, which help to define their unique culture, along with the city location and respective artist are below:

Deliver WOW Through Service - (Miami, Artist Angelino)
Embrace and Drive Change - (Baltimore, Artist Cory Stowers)
Create Fun and A Little Weirdness - (Austin, Artist Jade DMZL)
Be Adventurous, Creative, and Open-Minded - Mural #1 (Los Angeles, Artist David Gilmore)
  Mural #2 (Los Angeles, Artists Ruben Rojas and Sel)
Pursue Growth and Learning - (San Francisco, Amanda Lynn)
Build Open and Honest Relationships With Communication - (Boston, Artist Zach Nolin)
Build a Positive Team and Family Spirit - (Philadelphia, Artist Chroma Dolls)
Do More With Less - (Chicago, Artist Matthew Hoffman)
Be Passionate and Determined - (New York, Artist Gaia)
Be Humble - (San Diego, Artist Trek Kelly)

The murals were painted from May through August with the official reveal of all the murals on September 14, 2016. Each artist was hand selected as humble, up and coming creatives that represent the best of their city.


Established in 1999,, operated by Zappos IP, Inc., has quickly become the leading destination in online apparel and footwear sales by striving to provide shoppers with the best possible service and selection. currently showcases millions of products from over 1000 clothing and shoe brands. is also proud to be rated ELITE by STELLAService and was named a J.D. Power 2011 Customer Service Champion, one of only 40 companies so named in the U.S. More information about the customer service philosophy, unique culture, and job openings can be found at More information about Zappos Insights, and its business membership program can be found at is a subsidiary of (AMZN)

About Beautify Earth

Beautify Earth (BE) is a 501(c)3 non-profit organization with the mission of eliminating urban blight, by “painting the world in color,” and reimagining every bland wall into a canvas for inspiring urban creations. BE empowers artists, businesses, communities, and municipalities through action. The transformative power of art further inspires, motivates and instills pride in the community. Increased business revenue, massive community participation, and the “stop-and-look” effect of murals help to stimulate the local economy. BE continues to show that when art becomes the norm in place of urban blight, the world is a happier, more colorful, and peaceful place.

How you can get involved:
1) Follow us on Instagram and Facebook
2) Become a member
3) Sign up as a volunteer or artist
4) Request funds for your mural
5) Sponsor or Donate your wall

Companies: Contact us to help create our next big project in partnership with Zappos and Beautify Earth.


Beautify Earth
Zach Puchtel

Release Summary

Beautify Earth Inc and Zappos IP Create the Delivering Wow Tour of 10 Murals in 10 Cities based on 10 Core Values


Beautify Earth
Zach Puchtel