DUBLIN--(BUSINESS WIRE)--Research and Markets has announced the addition of the "Research Report on China's TV Shopping Industry, 2017-2021" report to their offering.
The market size of TV shopping increased from CNY 45.5 billion in 2011 to over CNY 100 billion in 2015 with about 150 operators in China
In recent years, some TV shopping enterprises started to expand and attract funds, showing a speeding restructuring and integration of this industry. For example, Happy Shopping attracted an investment of CNY 330 million from Hony Capital, Citic PE Fund and Sequoia Capital.
It became the only listed company of A-share in the TV shopping field in January 2015 with the issue price of CNY 9.06 per share and was CNY 13.05 in the opening quotation by daily limit increasing by 44.04% compared to the issue price. With the rapid development, high covering and competition costs in recent years, the TV shopping industry will be confronted with a reshuffle and growing comprehensive strength.
This report describes the development history and modes as well as experience of TV shopping at home and abroad. Meanwhile, it systematically analyzes successful enterprises, products, media, solutions, investment opportunities and development suggestions of the TV shopping market. It provides valuable reference to TV shopping operators and potential investors concerning the status, development trend and market opportunities in this industry.
Key Topics Covered:
1 Overview of TV Shopping
2 Analysis on Development Status of China TV Shopping Industry
3 Analysis on Consumers of China TV Shopping Industry
4 Analysis on Typical TV Shopping Channels in China, 2013-2016
5 Analysis on Typical Product Categories of TV Shopping in China, 2013-2016
6 Analysis on TV Shopping Enterprises
7 Analysis on Operation of China TV Shopping Industry
8 Prospect of China TV Shopping Industry, 2017-2021
- Acorn International
- DongFang CJ TV Shopping
- Hunan TV Happy Shopping Channel
- Jialigou Shopping Channel
- Jixiang TV Shopping Channel
- Other Digital Brands
- Zhejiang Haoyigou
For more information about this report visit http://www.researchandmarkets.com/research/7gbntq/research_report
Related Topics: Electronic Retailing, Mail Order and Catalogs